by Andy Coffaro
We like to think we’re pretty sound when it comes to marketing here at PropertyMinder.
We’re especially confident in our ability to provide you with entertaining, enlightening, and educational infographics.
Why do we believe this? Because you’ve told us so via amazing feedback that almost made us blush.
In a nutshell, infographics utilize charts and diagrams to provide compelling information and data points. A masterfully composed infographic will not only position you as a real estate expert, but also it has the possibility of being shared countless times on social media. The more your infographic is shared across the web the more you increase your chances of snagging new leads.
Today we’re going to give you seven of the best tips for creating powerful infographics so you can start making them on your own. It’s honestly one of the most effective yet simplest ways to stay top of mind with your leads.
Let’s get started.
- Stay on target
Just like with all your marketing efforts ranging from emails to videos, make sure you keep your target audience in mind.
Is your target audience looking to buy a retirement home? You could provide an infographic on the top 10 retirement destinations. Are you trying to show millennials that buying a first home is a possibility? Focus your content on ways they can start saving money today.
As with all infographic content, be brief but provide fantastic value.
- Hit ‘em first with the headline
We recently gave you tips on writing your best email headlines ever.
Many of those principles apply here as well. Keep the headline short and engaging. Give readers a clue as to what they’re about to digest. If you’re doing an infographic that has top tips, make sure to use odd numbers in your headline instead of even.
We know it sounds weird, but it works.
- Get visual
A killer infographic shouldn’t take much time to read. That’s because the bulk of the information should be conveyed visually. We’re talking stats in huge fonts or icons showed to represent an idea or concept.
Here’s a great example for the education industry.
- Keep it clean
You’re going to be presenting a lot of information in a condensed amount of space. Unlike an email blast or blog posts, you don’t have the luxury of packing information into paragraphs of text.
Use white space and use it often. Each chunk of information should be clearly visible and easy to read. Your audience should be able to scan it and understand your message instantly.
Bonus tip: Have you ever proofread your work dozens of times only to have someone point out a few grammar or punctuation errors? Sometimes when you’re looking at content for a long time, you lose a bit of perspective. Have someone you trust look at your infographic and ask them if anything is confusing, too crowded, or if they had trouble understanding your content.
Don’t let all your hard research go to waste because the infographic looks more crowded and disjointed than a teenager’s bedroom.
- Don’t skimp
While hiring a designer shouldn’t break the bank, this also isn’t the time to channel your inner Uncle Scrooge.
Services like Fiverr can connect you with talented graphic designers that can make your content look professional and classy. You could also post a quick ad on Craigslist. Just make sure to ask for three previous samples to see if the designer’s work is up to your standards.
- Let them know where it came from
Remember when you were finally done writing that research paper in high school or college? The last part was typically the reference page.
The same is true for your infographic. You need to let your readers know where you got your facts and figures. If you don’t, your audience may become skeptical as to the validity of the information.
The perfect place to tuck the sources away while still keeping them visible is at the very bottom. Use a smaller font to save space and to make the text more discrete.
You’re not trying to draw attention to your sources; you’re just making sure they’re present to give your readers confidence that you did your homework.
- Make sure to share
Once you have the final version of your infographic complete, make sure to share your beautiful baby with the world.
Just remember tip #1: You don’t want to email an infographic about buying a second home to your millennial list. Make sure your list aligns with the subject matter of the content.
Infographics might be the most fun and engaging way to connect with your audience. We love them so much we’re about to make an infographic for you on, well, infographics.
Keep an eye out in your emails for that and, in the meantime, let us know if you have any questions on how to create your own infographic that helps position you as the goddess or god of the real estate industry.
More marketing advice can be found on our featured Tip Of The Week Archive page.