Most Important Review Sites for Realtors

Real Estate Technology with BirdEye

Purchasing your own home is many people’s ultimate dream. And that dream once started with the dreamer asking friends and  family for a referral to a trusted realtor. But nowadays, it’s more typical for that search for a realtor to start online, and first thing most searchers are looking at online reviews and ratings. According to a recent study by ZipRealty, 62% of home buyers choose a realtor based on online reviews.

But where they see those reviews has no easy answer as reviews for realtors are scattered across a number of different websites. Following are some of the top sites that provide reviews for realtors:



The thing that works in Zillow’s favor is that this platform is specifically designed for real estate. They have separate star ratings for attributes like process expertise, local knowledge, negotiation skills and responsiveness. They also do one thing differently from most other site, they break down the reviews by zip code. For posting a review, the user must create a Zillow account. This step should cut down fraudulent reviews.


When you talk about reviews, Yelp is usually the first website that comes in mind. If you are searching for reviews about any service, there is a good chance Yelp will appear on the first page of the Google search results. Google pulls its ratings from Yelp profiles, so when people “Google you” they’ll be able to see orange stars by your name. Yelp also has a process for getting fraudulent reviews removed. Make sure to have a complete profile with Yext so that when a prospective customer sees your profile, they will be drawn in to read your reviews and ratings. With Yelp, users can also connect with friends and provide referrals to  services like yours.  


Here comes Google, the big daddy of the search engines. Some would say that Google reviews are more like Yelp reviews as you can review any business on their platform. Any user with an active Google+ account is good to post a review on Google. When searching for a realtor, searchers will get to see the listing on the right side of the page. If everything is configured properly, alongside the listing will be a star rating with the hyperlinked words “X Google reviews.” After clicking on the hyperlink, searchers will be able to read the reviews left by other users.

Angie’s List

Angie’s List is a veteran of publishing crowd-sourced reviews and an older company than Yelp. It provides all types of service provider reviews. For Realtors reviews, users refer them generously. It gives a user the option to rate service providers on 5 attributes such as professionalism, punctuality, responsiveness, price, and quality. These are certainly apt attributes for realtors, but an interesting twist is that the site highlights to both buyers and sellers that some realtors are competing on price.

It is the official website of the National Association of Realtors and hosts the listings for land, homes, and rentals. It collects information from MLS. Since, it caters to realtors, the rating categories are specific, such as market expertise, overall rating, responsiveness, professionalism and communication, and negotiation skills. At, you get an overview of the local housing market, market trends, currently available homes, school ratings and top-rated local agents.


With almost everyone on Facebook, realtors are cashing in by having a business Facebook page that allows people to submit reviews. The best part is that you know who wrote the review and get an indication on how you can improve your services. Also, the reviews on the page do appear in the Google search results. Since it is easily accessible; it’s very easy to ask your customers for reviews on Facebook.


Now you know where most searchers are finding realtor reviews, so here are the Top 6 practices that a realtor should follow to make the most of those reviews. Follow these tips and you will not only gain positive reviews, but also improve the online reputation of the business.

  1. Respond to all reviews.
  2. Don’t start a fight over  negative reviews online. Instead, courteously ask the reviewer to contact you so you can provide a solution.
  3. Don’t focus on testimonials on website. Reviews need to be on a top review portals to be indexed by search engines.
  4. After attaining a noteworthy online reputation, send links to your prospective clients before meeting them. This will help you establish yourself as a market leader.
  5. Rather than ask for a review, request your clients to “share their experience” online. You’ll get a better response.
  6. Try to include keywords in your response like “local Realtor”, “Chicago Realtors” and more. This will help you to appear higher in search results.

If you are a realtor and are serious about enhancing your business reputation and customer experience, you should also consider BirdEye’s online reputation platform that can turn your home buyers into a powerful marketing engine.

Birdeye is offereing 15% off to all ActiveRain members.

Comments (48)

Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post and welcome to Active Rain!  Bob Crane is an excellent resource to provide information and help in getting started here in the Rain.  Good luck!

Dec 26, 2017 07:00 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Thank you for the tips and welcome to Active Rain Janelle Johnson ... gaming the review process happens but nothing like good old home grown you did a great job, it was a super experience for your buyers and sellers recognition.

Jan 03, 2018 03:04 AM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, MD, MT, NC, NJ, NV, OK, OR, PA, SC, TN, TX, UT, VA - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

I don't like my reviews where I don't have control of them.  I use the social survey platform but maintain all of my reviews internally so I can post them freely.  YELP, Zillow, etc are all shameful in that the public has no idea that many of the "top rated" or "most shown" people are simply those who cut a check.  

Jan 03, 2018 10:24 AM
Tim Maitski

John,  are you saying that money can buy reviews on Zillow?

Jan 03, 2018 12:49 PM
Gina Lollo

Thank you very much. Great overview.

Jan 03, 2018 01:54 PM
Gina Lollo
Northshore Properties Realty - East Setauket, NY
"Love where you live"

Thank you very much.  Great Overview. 


Jan 03, 2018 01:57 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I had heard about these. Thank you for the heads up and all the best in 2018!

Jan 03, 2018 10:34 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This is a very good post for you have featured on here! Timely as all get out, as the older generation would say.

Jan 03, 2018 10:36 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Janelle Johnson,

Welcome to Active Rain. I caught your post on Carol Williams "Second Chance Saturday" series and thought it to be quite good! Looking forward to more posts from you in the future..good topic and advice!

Jan 06, 2018 11:58 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Welcome to ActiveRain, Janelle, and thanks for the tips. I need to ask for more reviews.

Jan 06, 2018 03:21 PM
Betsy N. Robinson - Serving the Sandhills, NC
Everything Pines Partners, LLC. - Whispering Pines, NC

Hi Janelle - Just saw your post on Second Chance Saturdays.  Thank you for sharing this important information and welcome to Active Rain!

Jan 07, 2018 03:59 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Janelle Johnson,

Welcome to Active Rain and thank you for your tips in your well written post. Congratulations on a well deserved featured post.

Jan 18, 2018 05:09 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

Excellent advice... especially "don't start a fight over a bad review"... you'll just draw attention to it, and I can guarantee you... you won't change their minds, and you won't win.

Jan 18, 2018 06:00 AM
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Valuable information, thank you for sharing... 

Jan 18, 2018 08:45 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

All I know is the Facebook advertising really does work in tremendous ways for those of us who enjoy our independence

Jan 18, 2018 10:31 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Great way to start in the Rain...good job !

Jan 23, 2018 05:34 AM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

It's important to know what people are using in your area. Yelp is only used for restaurants in my town but facebook and Google are big. 

Jan 23, 2018 06:09 AM
Melanie Cameron
Coldwell Banker Sea Coast Advantage - Wilmington, NC
The Cameron Team

You need to be careful with Yelp. It's against their TOS for you to ask people to leave reviews there, and they don't have much patience with it. They're known to remove legitimate reviews when they suspect the reviewer was asked to leave a review. They may even remove your business listing if it happens too much.

Jan 23, 2018 06:25 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Janelle, thanks for providing this valuable information and welcome to the Rain.

Jan 23, 2018 08:07 AM
Susan Hale
Re/Max Realty of Defiance,Inc. - Defiance, OH
Re/Max Northwest Ohio Realtor

Welcome to Active Rain, Janelle!  Great informative post.  Reminds me to revisit your mentioned real estate sites.  It's great when a customer posts their recommendations online.  

Jan 23, 2018 08:09 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Wow the 62% figure really shocks me. I would to see it broken down demographically .

Jan 23, 2018 10:21 AM