Buyer's and Seller's Senses Are Different. Which do you list with?

Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119

I've always heard that when you lose one of your five senses that the other ones become more intense. Recently I was resting my eyes (taking a nap), and I heard a commercial on the radio that has a TV counterpart. When I heard it on the radio I recognized it right away. Only this time, it was different.

This time, the sound was amplified, and I heard the emotion in the voice of the speaker. Her voice was silky smooth on the radio. It didn't seem that smooth on TV, but there were distractions on the TV ad that I couldn't see with the radio ad. It was the same ad. What was the difference? Since I couldn't see her this time my hearing was making up for my lack of sight, and it was an amazing difference. Wow! I was so surprised.

What does that have to do with real estate? A lot! When you list a house 
you need to list it with a buyer's senses in mind.  I recently did a walk through of one of my own listings. I made up my mind that I was going to walk into this house as if I had never seen it, and I was going to determine why it hadn't sold yet. I exchanged my seller senses for a buyer's senses, and I found a lot of things that would keep me "the buyer" from buying the house. 

So, close your eyes and listen. Listen to something that you're already familiar with. What did you hear that you haven't noticed before? Now carry that into one of your listings that is moving slowly. What do you see that you didn't see at the initial listing? Close your Realtor (seller) senses, and open your buyer eyes. You might be surprised what you see.


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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s like a yin and yang balancing act. Both work together when everything flows right! :)

Dec 04, 2017 07:24 PM #1
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Mike Cooper

Your Winchester, VA Real Estate Sales Pro
Winchester has a place for you! Call me.
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