Is Your Content Ready for the Old Folks Home?

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Is Your Content Ready for the Old Folks Home?

How to Keep Your Website and Blog Content Fresh


Creating blog posts and keeping website content fresh and up-to-date requires a lot of time.  Researching, writing, and planning your content on a regular basis can be overwhelming.   Updating old information doesn't have to mean getting rid of it altogether, though.  Your "old" information still has value.  Here's why:


Is your old content not getting read? You may think old content isn't adding value to you but it is.  It comes in the form of search engine optimization.  Well-optimized and seasoned content is still attracting the bots.

Your visitors benefit, too.  Think about the sites you visit.  Does it have a lot of information or does it look empty and incomplete?  Visitors who find a lot of great information linger longer.  It's more impressive to have established content.  Even old posts serve an important purpose. They let your authority shines through.


How do you make old content fresh again?  Go to your website and see where you can freshen up your content.  Look for ways to update it with "evergreen" information.  Evergreen means information that is relative for a long time.  In other words, information that isn't date-sensitive.

Update and improve old blog posts.  Use updated terms and make sure all of your links work.  Make sure the information is still as relevant now as it was when you first wrote it.


What's old is new again! - As you update content, share it again on social media.  Share it with your contacts.  All this updating not only helps your readers, fresh content is something Google loves.  It will improve your search engine rankings.

Change up your graphics.  Create something unique.  Canva offers a free service with lots of graphics and templates.  Optimize your graphics for SEO and add an appropriate link.  Google gives credit to well-optimized images, too.


Put aside a little time each week. Work on updating your website and blog content.  Promote your updated content on social media.  Email your contacts and direct them to your "new" posts.


I have a free "Get More Loyal Blog Followers" checklist that I'm happy to share with you.  Use it with every post you write to create a more loyal fan base, encourage interaction and promote your brand.


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William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Good thought.  Much of what I see is worn out, but them again how many new issues are there.

Nov 30, 2017 10:05 AM #1
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Pamela- It's a good time of year to think about the content we have and if and how we can update it. This is something I need to add to my growing list of Things To Do. 

Nov 30, 2017 06:20 PM #2
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

It is always good to do some regular house cleaning, especially on our website.

We get familiar with what is there and don't realize that there are some things we need to clean up or throw out.

Thanks for the reminder.

Dec 01, 2017 07:23 AM #3
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Thanks for the reminder. I need to spend more time working on my own website - and keeping my own blog up to date.

Oh to have more hours in a day!

Dec 01, 2017 10:26 AM #4
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I know I have some old broken links because I have a new IDX provider and I need to get to fixing that.

Dec 01, 2017 08:06 PM #5
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Pamela Cendejas ,

So glad to see your post featured! I've bookmarked and will hopefully be working on this next week. Thank you for the great information and advice.

Dec 02, 2017 06:12 AM #6
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

This is great advice. Keeping our old posts "evergreen" is excellent and you have great advice on it. Thank you for sharing!

Dec 03, 2017 06:14 PM #7
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

in my early 30s, I would think I would be cooler than that :). Great post! Well said!

Dec 15, 2017 12:04 AM #21
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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