31 days to the New Year - will you use them well?

Services for Real Estate Pros with Marte Cliff Copywriting

Wow – only 31 days to a new year. Only 25 to Christmas. I think that means I should start thinking about doing some shopping!

It also means we all should be thinking about how we’ll ring out the old and ring in the new from a businessHappy New Year standpoint.

What can we do now to assure a strong first quarter in 2018?

What can you do now to set yourself up for closings in January? How about new listings?

Is it still possible to start and finish another home purchase in 2017? (Sure, if you have a cash buyer or a really speedy lender.)

So what can you do right now?

To encourage a few new referrals:

  • Make contact with everyone in your sphere of influence.
  • Call your past clients – or take them a small gift.
  • Invite a few “influencers” out for lunch.

To get current leads moving:

  • Keep sending those follow-up letters or emails.
  • Pick up the phone and check in with them.
  • Go back through all the listings to see if you missed something that will interest one of your buyer leads.
  • Send your listing leads my “Holiday Listing Letters” (or write and send some of your own.)

To ensure new listings for the new year:

  • Start prospecting! Choose a geographic area or a niche and get busy mailing. You’ll find the letters you need right here.
  • Add a seller's "bait piece" and capture box to your website.
  • Follow up on every lead.
  • Remember to send those “Just sold” letters or cards every time you close a transaction.
  • If it’s something you do – go door-knocking or cold calling.

To get yourself ready for a new year:

  • Clean up your database. Add anyone who is missing. Remove anyone who has passed on. (This really is important. People who keep receiving mail for their deceased spouse do get a bit out-of-sorts.)
  • Update your agent bio – or get one written if you don’t have one. 
  • Check to see that your bio is up to date on all of your social media accounts.
  • Check and upgrade the SEO on your website. Remember to think about voice searches.
  • Add missing pages. (Do you need community pages or something specific to your niche?)
  • Set your goals for 2018, then break them down into quarters and months. Be realistic.
  • Create a marketing plan for 2018 – and break it down into quarters, months, and weeks.
  • Spend a few minutes each day feeling grateful for what you have and what you’ve accomplished.
  • Thank the people who have helped you along the way.


“You are where you are and what you are because of yourself, nothing else. Nature is neutral. Nature doesn't care. If you do what other successful people do, you will enjoy the same results and rewards that they do. And if you don't, you won't.”
Brian Tracy? 


“Sometimes the biggest gain in productive energy will come from cleaning the cobwebs, dealing with old business, and clearing the desks—cutting loose debris that's impeding forward motion.”
David Allen

Image courtesy of Stuart Miles at FreeDigitalPhotos.net



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Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

I can't believe the end of the year is near. Thanks for sharing the tips for success. I hope you enjoy the afternoon.

Nov 30, 2017 11:12 AM #1
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Marte Cliff - Lots of great points to get moving during this last month of the year!

Nov 30, 2017 02:15 PM #2
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Marte- people just take this list and check off each point to get them ready for the New Year. 

Nov 30, 2017 05:06 PM #3
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thank you for all of the positive ideas and encouragement to act.

Nov 30, 2017 11:42 PM #4
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Marte Cliff good reminder to all to prepare for the next year and start now....  I have my January mailing ready to be printed and it will be at the post office on January 2nd ....this is in search for new listings to start the ball rolling in 2018.

Dec 01, 2017 02:50 AM #5
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for  the post. I will bookmark it and read it again.

Dec 01, 2017 03:49 AM #6
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Marte Cliff ,

What an excellent post..perfect timing to get things rolling for January 2018! This one everyone needs to read and follow your advice!

Dec 01, 2017 03:58 AM #7
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Polishing our business plan,  adding research to a niche, doing all the things we believe will make 2018 the best year ever !

Dec 01, 2017 04:09 AM #8
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

I am so glad that Barbara Todaro reposted this - we all need a few kicks in the seat to get us truly organized for 2018

Dec 01, 2017 04:58 AM #9
Anne Corbin
Fritz Realty LLC - Spotsylvania, VA
Serving Lake Anna & Central Virginia

These are great check lists and can get anybody organized, even those who think they already are!

Dec 01, 2017 06:24 AM #10
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

I am using December to get the pipeline flowing.

Planning, prospecting and touching base with influencers.

Thanks for the tips.

Dec 01, 2017 07:33 AM #11
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Our business is steady, but slow steady this time of year and I do use that time to reach out and call and have lunch with folks that I haven't seen for a while and reach out to past clients as well.

Dec 01, 2017 11:15 AM #12
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Marte,

Great ideas. Fully booked tomorrow, so I will see, if I can make an hour's time on Sunday.

Dec 01, 2017 06:59 PM #13
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Marte, excellent post, great timing

Dec 02, 2017 01:37 PM #14
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’m really going to try my hardest to be the best I can be, but that’s kind of a goal of mine always anyway.

Dec 05, 2017 09:59 PM #15
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Fred Carver Personal Real Estate Corporation I couldn’t agree more and it makes me happy that she’s still doing it to this level this way.

Dec 05, 2017 10:00 PM #16
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