How to Make Your Real Estate Blog an SEO Powerhouse

Services for Real Estate Pros with BRE# 01392374
Today, we are featuring a guest post from Brad Shorr, Director of Content Strategy at Straight North!

Maintaining a blog is quite an undertaking. For a real estate blog to be effective, fresh content has to be posted regularly, high-quality interior and exterior property photos need to be taken, and a variety of marketing efforts must be made to build blog subscribers and generate leads.

If you plan to go through all of this, you should also do everything you can to maximize your blog’s SEO. A well-optimized blog helps get your blog content in front of people when they are in the market for commercial or residential property — and using Google to locate properties or find an agent.

When it comes to SEO, and local SEO in particular, there are 1,001 tactics and techniques that can be used to improve a blog’s organic search engine rankings. Since few realtors have a five-figure SEO budget to do it all, prioritizing SEO efforts is job number one. Here are the most important things you can do to turn your real estate blog into a strong SEO performer.

  1. Do keyword research. It could be worth investing a few hundred dollars in professional keyword research — you must have keywords that people commonly use when searching for what you sell. In addition, your targeted keywords have to be ones for which you can rank; some keywords are just too competitive and a waste of time to go after. A professional SEO knows all the factors that go into the decisions.

For realtors, using a blog for long-tail keywords is a very promising strategy. Big companies are likely to utterly dominate rankings for general real estate keywords — however, if you focus on more specialized keywords, such as “how can I get a mortgage with no down payment”, you stand a better chance of getting a decent ranking.

  1. Create blog posts dedicated to one to three target keywords. Trying to incorporate too many keywords will probably confuse the bots that Google sends to your blog to figure out what your post is about. And, of course, at the other end of the spectrum, failing to incorporate any keywords wastes an opportunity.
  1. Optimize the blog post’s title tag. A title tag is meta data seen by Googlebots, but not necessarily human readers. The title tag is VERY important and should include the main keyword for the post, preferably at the beginning of the title.
  1. Install an SEO plugin. To optimize title tags and execute other types of SEO work (such as adding a meta description to a post), you may need to install an SEO plugin on your CMS. Here is an informative resource for researching WordPress SEO plugins. Most other CMS packages have good options.
  1. Get other websites to link to your blog. So far, the items we’ve looked at are all on-site SEO issues. Off-site SEO issues are also important, and THE biggest one is getting high-quality, relevant links back to your website. Google places a lot of emphasis on backlinks in its ranking algorithm — if your blog has more and better backlinks than competitor blogs, you’ll gain a big advantage. Chambers of commerce and other local business organization websites are great candidates. Also, you may be able to write a guest article on a local business site that includes a link back to your blog.
  1. Optimize your images. People looking for real estate are likely to search using Google Images — take advantage of this opportunity by optimizing your photos with relevant keywords. Here’s how to do it.
  1. Make your blog mobile-friendly. Most CMS platforms have responsive templates that adjust automatically for optimum viewing on mobile devices and desktops. Google places enormous emphasis on this, and many of your visitors may be accessing your blog on a mobile phone — you can’t afford to disappoint them (or Google!).
  1. Use local SEO best practices for your blog page templates. Of prime importance is making sure your company name, physical business address and local phone number are on every page of your blog. (This seems obvious, but a lot of bloggers miss it.) If you’d like to learn more about this and other local SEO ranking factors, read this article.


Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing agency specializing in SEO, PPC and web design for small and midsize firms.


This post was originally published on the Real Estate Marketing Magazine.


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Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Natine! Wonderful advice and something I need to get back to focusing on - it's tough to keep up with it when you're busy but, I know it needs to be done!

Dec 01, 2017 10:04 PM #2
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It takes a while to master and I’m still getting the hang of it. It is getting quite a bit easier.

Dec 01, 2017 11:53 PM #3
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Nadine really does tell the truth here! SEO is well worth it for so many reasons on so many levels! Debe Maxwell, CRS

Dec 01, 2017 11:55 PM #4
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Nadine Larder ,

Great post and congratulations on the well deserved feature! Really good info and so much to do..I've been busy so need to get back to focusing on this. Thank you!

Dec 02, 2017 05:01 AM #5
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Since we see constant changes in SEO ranking criteria, it is so important to have up to date tips.

Thanks for some great information that is relevant.

Dec 02, 2017 05:24 AM #6
Patricia Feager
Selling Homes Changing Lives

Nadine Larder - Although I don't understand all this, I'm hoping it will give me a boost to learn. I think others more experienced with technology may enjoy reading this too, such as:

Dick Greenberg 

Debb Janes EcoBroker and Bernie Stea JD 

Endre and Michael Jacobs too. 


Dec 02, 2017 06:44 AM #7
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks Nadine, I'm going to take some time to digest this and follow the links. It appears as if you have packed a lot of great information in this post that should help us optimize our posts for SEO.  Also, thanks Patricia Feager ! 

Dec 02, 2017 06:49 AM #8
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Nadine

Thanks for sharing this powerhouse post - Lots of reading to do here behind the scenes, but looks like great content and ideas! Bookmarked to add to the List of To Do’!

Enjoy your weekend!


Dec 02, 2017 07:55 AM #9
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Worth while content hunt and pecked daily, wired for greater reach, better penetration and retention. Got it.

Dec 02, 2017 08:30 AM #10
Nick Calabro
Calaboration - Wood Ridge, NJ
Web Design, SEO, & Lead Generation

This is a great post. SEO is hugely important and can really help build awareness for your company. It's crazy to think that just the way you architect and optimize your website can bring in more leads, but it's true!

Dec 02, 2017 11:04 AM #11
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

I am going to look into how to optimize my images as was mentioned under item 6. SEO is more important than ever as more and more people are getting on the world wide web. Thanks for the other tips too, greatly appreciated.

Dec 02, 2017 11:59 AM #12
Stefanie Cohen, PA, ABR, SFR
Berkshire Hathaway HomeServices Florida Realty - Cooper City, FL
"I Love to Sell Real Estate and it Shows"

Great information! Thank you for posting!

Dec 02, 2017 04:06 PM #13
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Nadine Larder " Since few realtors have a five-figure SEO budget to do it all, prioritizing SEO efforts is job number one. Here are the most important things you can do to turn your real estate blog into a strong SEO performer."

Right on target - and - re-blog!

Keep getting an error when attempting to re-blog...

Dec 03, 2017 03:40 AM #14
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Bookmarked; thank you for putting together all of this relevant information.

Dec 03, 2017 09:56 AM #15
Rosalind Nicholas
RE/MAX Condos Plus Corporation, Brokerage - Toronto, ON
Toronto Condo Real Estate Agent, Toronto ON

Thanks for sharing this post and all the important tips to improve SEO. A lot to learn and do .........

Dec 03, 2017 05:28 PM #16
Betsy N. Robinson - Serving the Sandhills, NC
Everything Pines Partners, LLC. - Whispering Pines, NC

Such good ideas!  Thanks for sharing all the links. So much to do to try to stay in the competitive rankings!

Dec 04, 2017 03:54 AM #17
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Nadine!

Great information!  Thanks for sharing.


Dec 04, 2017 08:03 AM #18
Alex Rubin
Douglas Elliman - Long Beach, NY
Who You Work With Matters

Thank you for sharing these great tips!

Dec 04, 2017 01:22 PM #19
Lynn Stoner
Mid-South Title Insurance Agency, LLC - Plantation, FL
Licensed Title Agent

Thanks for sharing.

Dec 06, 2017 03:44 AM #20

Great Jobs! It is very informative blog. thanks

May 13, 2018 09:41 AM #23
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