Business owners tend to obsess over the design of their website but often overlook clearly understanding the factors that go into choosing a website hosting service.
There are a few things business owners should consider:
1) Customer Service: Large hosting vendors often outsource their call center customer service to Pakistan, India, Phillipines, etc which can create a language barrier.
Even though the customer service representatives speak English it is not their native language.
Phone wait/hold times are also a challenge.
This is perhaps one of the biggest complaints I hear.
2) Server Specifications: purchasing web hosting is not a one size fits all transaction. Many business owners do not understand the drawbacks of purchasing cheap hosting solutions. You get what you pay for.
If search engine optimization is important to your business then server speed should be considered. When you go cheap and signup for the $9 per month hosting your website is placed on a server with 1,000 or more other websites. They all compete for the same server resource. Remember, Google now penalizes slow site speed results which we wrote about previously.
Also, business owners must know if their hosting provider is taking responsibility for weekly backups of web files, installing security updates to the website or resolving any hacking issues.
A good alternative to consider is purchasing a website hosting and maintenance plan from a local provider. This way you have all web services rolled into one plan and someone to hold easily hold accountable if there is an issue.
Better yet, you can visit your local provider whenever there is a question or problem. You will pay a little more but gain much more efficiency and peace of mind.
iPartnerMedia can take over management of your website and place you on an easy monthly plan that includes prepaid time to get website updates done quickly.