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3 Keys to Online Real Estate Lead Generation

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As a real estate agent or broker, one of your biggest challenges is trying to generate qualified leads online. Your efforts often attract “looky-loos” who are just browsing homes for sale and aren’t serious about buying. Or you may get people who want to buy homes, but are not necessarily financially ready for purchase.

Pay-per-click (PPC) ad campaigns can be a valuable tool in generating qualified online leads. How can you boost your success rate and get more leads from your PPC ads? Here are three keys to success.

  1. Target a qualified audience through PPC campaigns by bidding on relevant, high-volume keywords and locationsFor example, a real estate agent or broker in Phoenix, Arizona, could use keywords such as “Homes For Sale Phoenix,” “Houses For Sale Phoenix,” “Homes For Sale In Phoenix” or “Houses For Sale In Phoenix”. These are all examples of strong PPC keywords with a geographical modifier that can be used to attract good quality clicks.
  2. Ensure all your PPC ads include a unique selling proposition that will be directly attractive to the audience you’re targeting. What differentiates you from other real estate agents or brokers in your area? Have you worked in the same neighborhood for 20 years? Do you specialize in negotiating prices? Keywords like “Available Nights And Weekends,” “Quick Response Time,” “New Listings Updated Daily,” “Expert On Local Neighbors” or “Experienced In Negotiation” are all ways to highlight unique selling propositions that will attract your target market.

  3. Have a highly engaging website where leads can easily find up-to-date home listing information and agent/brokerage contact informationAs your PPC ads drive leads to your website, what will they find? Consumers want to see the houses available before placing a call. However, without actual MLS listings on your website, consumers will not be encouraged to engage with you online or on the phone. Additionally, your website should be visually attractive and easy to navigate, with functionality that simplifies searching for homes. Users should be able to use a range of specific criteria, such as budget range, number of bedrooms, and number of bathrooms, when searching for homes. It’s also imperative to highlight agent and broker contact information on every page so you’re easy to contact. Including a click-to-call button enables users visiting your website on a mobile device to connect with you with a tap of a screen.

Use these three steps to generate qualified online leads and drive traffic to your website. Before you know it, you’ll have more leads than you can handle.

Brad Thomsen
Big Bear Realty - Edmonds, WA
Real Estate Services

Hi Jesse Friedman 

Appreciate this article.

The internet is a big riddle for most.

Happy Selling!


Dec 06, 2017 06:46 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Since I just launched a new webiste (www.WinnetkaHomesForSale.com) I need to make sure it gets founds. Good tips and I was going to check into a PPC campaign.

Dec 08, 2017 06:01 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

For me number three is the most important part and everything else follows it.

Dec 08, 2017 09:24 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

it’s always hard at first but keep at it and it’ll pay off usually, if it’s quality and all that jazz. l

Margaret Goss

Dec 08, 2017 09:26 PM
j. arce

Great tips! Appreciate insight in this post.

Dec 08, 2017 09:55 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for sharing. I got a great tip stimulated by your post.

Best wishes

Dec 09, 2017 08:53 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Just stay consistent and stay with you integrity intact And something else will come along too

Jan 11, 2018 09:43 PM