You're a professional real estate agent, and you know that what you say to your leads really matters - but how can you craft something so compelling that people can't help but work with you?
Earning Clients in a Minute or Less
You've heard of the "elevator pitch," and as a real estate agent, you probably already have one cooked up. (If you don't, now's the time to start working on it.)
But there are two main components that will make or break that pitch: Content and delivery. Great content is necessary, but if you struggle to deliver it, it's useless - and vice-versa.
What Not to Do
Don't talk about yourself. Make it about your client, or about another client - but whatever you do, avoid "royal I" statements, like:
- I can do this for you.
- I provide this for my clients.
- I am the one to talk to about your needs.
Instead, tell a story about a client you guided through his or her first purchase or sale, or chat about a listing you marketed aggressively and sold quickly.
Keys to a Successful Pitch:
- Highlight what makes you unique, whether it's your ability to negotiate with the best of 'em or the connections you have when it comes to marketing a property
- Don't forget to mention your name, your brokerage's name and your contact information
- Use easy-to-understand vocabulary and avoid industry jargon that buyers and sellers probably won't understand
- Keep it short so you don't bore or overwhelm your audience
- Make it a back-and-forth exchange, not an actual speech that only involves you talking
- Ask questions, but not intrusive ones, that show you're really interested in the client as a person, not just as a client
What Else You Can Do
We've said it before and we'll say it again - using takeaways is a great way to keep you (and your "elevator pitch") fresh in potential clients' minds.
Check out our:
What's Your Elevator Pitch Like?
We'd love to hear your tips and tricks on your own elevator pitch, so please feel free to share them in the comments below!
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