The Perfect Real Estate Blog: A Community Info Page

Services for Real Estate Pros with BRE# 01392374

You’ve probably heard how much a blog can help with your business. It helps you be found when people do website searches for homes in your area. It also helps you build trust and authority with your prospects as they visit your site.

But many Realtors® are held back from starting a blog for one simple reason. What do you say? And how do you find something new week after week?

I have good news. There’s a perfect way to create a blog with ready-made content. And that’s by making your blog a community info page.

Prospects Want to Know Current Events

Do you know how hard it is to find out basic information about anything in most areas?

  • Where are the best Christmas light displays in town?
  • What is that new construction over on Elm St.? What are they building?
  • I wish my favorite music artist would come through. What’s coming up at the Staples Center?
  • Are there live plays I can take my family to this month?

If you can find out any of these answers, it takes a lot of work. You have to search either on Google or on community sites. There’s no one website that gives you everything you want to know.

In this case, you’ll need to Google “Christmas lights” and your town, and hope for the best. Then you’ll need to look at the minutes of city council meetings for the last couple months to see what’s being built. You’ll need to check the website for the Staples Center. And you’ll need to Google plays in your area.

And despite your efforts, sometimes you can’t find the answers at all.

You Can Become a Much-Needed One-Stop Shop

You’re a Realtor®. You may not realize it, but you have connections throughout town that give you information most people don’t have.

  • What if you had people submit their favorite Christmas light displays and created a map for others to use?
  • What if you kept people up to date on new construction and businesses that are coming into the area?
  • What if you kept an ongoing list of entertainment, from the Staples Center to local music and plays?

It would be easier than you think. You wouldn’t have to do all the research. You simply keep your ears open, check a couple of websites you keep bookmarked, and you’ve got everything you need.

Use a Community Page as Your Blog – and WIN!

Don’t wrack your brain trying to think of new content for your blog every week. Instead, keep your ears open, discover what’s happening locally, and post it!

The community and daily life will give you plenty of content. You don’t have to come up with anything. Let life happen, share it, and everyone wins.

The community has a place to find out what they want to know. You are an authority and an expert in your area. And you have tons of fresh content that Google loves.

You can’t lose!

Start your blog with a community page today. The holidays are a great time to start, and you’ll be in a perfect position starting 2018.

December is the perfect time to invest in your marketing! Don’t let your chance to get a tax write-off while you position your business for success in 2018. Let us help – we have everything you need!


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Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good morning Nadine Larder 

Thank you for sharing your great information with us at Active Rain.

Have a great day 12/07/2017. 

Dec 07, 2017 06:14 AM #1
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Great advice, Nadine. There is much to blog about if you look around. 

Dec 07, 2017 05:24 PM #2
Randy Hilman, Associate Broker
Randy Hilman Homes - Moultonborough, NH
What Matters to You, Means Everything to Me!

You're so right Nadine Larder . We (I) tend to over think blogs. wanting them to be so well crafted and/or read worthy.  Helpful, useful information; that's what  local readers are looking for.  And, it's all around us right in our communities. Darn, my local newspaper has community event for the entire week posted on one page in the Local section.  It's enough material to easily cure writer's block.  Thanks for the very good reminder of our blogging goals. 

Dec 07, 2017 07:33 PM #3
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

In small rural towns, there is not much showing up for information. Be the local insider that shares and shows your pride in living in a small town, any sized area you call home. It is fun to travel and share your county, your state too .. like this Downeast post. Don't just push property, promote your area where the listings live. Great motivation Nadine Larder to plan those blog posts.

Dec 08, 2017 04:02 AM #4
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

It's like becoming a journalist. I try to do this as often as possible but need to keep getting better at it.

Dec 08, 2017 04:50 AM #5
Betsy N. Robinson - Serving the Sandhills, NC
Everything Pines Partners, LLC. - Whispering Pines, NC

Great idea, Nadine.  We do have others posting local events but not with a real estate twist.  Wheels are turning!

Dec 08, 2017 05:40 AM #6
Paul Weese
Colorado Group Realty - Steamboat Springs, CO
Steamboat Springs Broker and Outdoor Enthusiast

Thanks Nadine, it's good to hear your success.  I started a community blog and put it down thinking I was making a poor choice.  I'm now more motivated to finish what I've started!


Dec 08, 2017 06:13 AM #7
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I do this now with my local area and update it once a month. Interesting idea to create a blog for just this purpose though and even give it a separate domain name.

Dec 08, 2017 06:13 AM #8
Leslie Currle
Alcova Mortgage LLC - Luray, VA
With you, every step of the way

Great idea, Nadine.  I live in a small rural town and I think this would be very beneficial, especially for those from out of town planning a visit soon.  

Dec 08, 2017 07:07 AM #9
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

It is as simple as Nadine Larder 's posting says

Dec 08, 2017 07:19 AM #10
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

These are good tips. There is really a lot ot blog about, one just needs to look around. Thanks for sharing!

Dec 08, 2017 08:07 AM #11
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Thanks Nadine for reminding me what I already know but do not practice.

Dec 08, 2017 09:29 AM #12
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

This is a wonderful idea Nadine. You could also tie it in with links back to a comprehensive community page on your website. I've written several of those for agents who want prospective customers to see the differences and similarities between the communities in their service area.

Becoming the person in the know about the community is a fine way to attract newcomers, as well as to be an information source for current residents.

Dec 08, 2017 10:14 AM #13
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

This reminds me to update ;my community pages!

Dec 09, 2017 12:46 PM #14
Rick Frissell
HomeXpress Realty - Valrico, FL
aka "The Red Baron of Real Estate"

This is a very good idea.  Have blogged events, but not a regular feature or page. Christmas light locations would be a great blog to draw followers with a Facebook ad.  This I will through that out there today.


Dec 10, 2017 02:56 AM #15
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Congratulations on the feature - and thanks for the good advice. We still get calls from posts we wrote in 2011 about the community. It works.D 

Dec 11, 2017 06:49 AM #16
MeLisa Minter, Realtor
Minter Real Estate Services - Taylor Lake Village, TX
Bay Area Houston Real Estate Agent

Hi Nadine,  Is this something like BubbleLife or  These websites have tons of local information on them, even down to a specific long-tail search.  Do you have a product that does this as well?  I love the idea of putting the information on my business website, in order to direct traffic to my site.  

Dec 11, 2017 01:48 PM #17
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

Great ideas Nadine! There are so many things we could blog about, so many that it can be overwhelming when we sit down to blog! Keeping it local is always a great start!! Have a great week.

Dec 11, 2017 03:12 PM #18
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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