When Pantone recently released its 2018 color of the year as ULTRA VIOLET it immediately made me think of Minnesota… think Prince and the Minnesota Vikings. But its significance extends far beyond that, communicating “originality, ingenuity, and visionary thinking that points us toward the future.”
In the words of Laurie Pressman, Vice President of the Pantone Color Institute
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.
We are living in a time that requires inventiveness and imagination. It is this kind of creative imagination that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Paint companies released their color predictions earlier, with rich jewel-colored blue-greens dominating along with touches of black and red. They described their colors as moody, dramatic, intense, strong, radiant, passionate and full of energy… making people feel special while still grounding and tranquil.
- SHERWIN WILLIAMS describes their 2018 color of the year, Oceanside SW 6496, as “a collision of rich blue with jewel-toned green, a color that is both accessible and elusive. A complex, deep color that offers a sense of the familiar with a hint of the unknown, Oceanside bridges together a harmonious balance of blues and greens that can be found in what’s old and new.”
- DUNN-EDWARDS® 2018 color of the year, The Green Hour DET544, “draws inspiration from turn-of-the-century Paris, when 5 o’clock became known as “The Green Hour” due to the popularity of absinthe. A darker shade of gray blue-green, this color embodies the timeless sense of mystery and creative revelry of the era.”
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