Earlier this year Google debuted the Posts feature for all business listings. If you do not already have a business page here is how you can set one up.
Before I tell you the reasons, let me explain what this feature is so you are clear.
Between 100-300 words, you can create offers, promote events, or posts to effectively engage your audience (more on that in a minute). Similar to social posts on Facebook they help you stand out and display the personality of your business.
As we shift more towards a mobile-first world, you will notice that the posts are in card form and optimized for mobile viewing. The jury is still out on whether or not these posts will help your SEO, but anything that gets more eyeballs on your content can help in my opinion.
Check out this slideshow I made for you.
Here are my three reasons:
Complete your puzzle
Like any online profile or web page, your listing is a puzzle. The features are the pieces, and if you leverage all of them, your puzzle will be complete. Each element or touch point should make the viewer want to know more.
Utilizing all these tools sends a message that you care and are thorough. This listing might be the first and only place a customer finds you. Be memorable.
Add character and personality to your listing
Customers want to connect with businesses on an individual level before contacting them. Here is your opportunity to show the world what it is like to be you and provide valuable information.
Let them know you are actively involved in your business, and this is not just another listing on Google for the sake of having a presence. Those days are long gone.
Give them a peek inside your business culture and areas they do not usually get to see. You can add up to 300 words of text, that is a mini blog post!
Be creative and take the information you provide farther than anyone else would. Give the viewer something they won’t get anywhere else.
Stand apart from your competitors
I want you to perform a Google search for your business type. You will get results for your local area. Look at each business page. Do they have reviews? Are they creating posts? Are the details accurate? Any photos?
Make notes. Then look at your listing and compare it to the results. How do you differ from your competitors?
This is how you will look to a prospective customer. They WILL compare you to the other businesses.
Be sure your listing is an accurate portrayal of who you are as a business and why you are the one consumers should call. Be an authority in your marketplace and always plant seeds of curiosity.
People want reliable information when they search. Why not get it from you?
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