The Premier Agent Never Called

By
Real Estate Agent with Century 21, The Real Estate Centre, 410-665-0200 Office 634480

The Premier Agent Never Called

 

I have a listing and as is the case with all of my listings, it was borrowed by zillow so that they could advertise it on their web site.

 

An interested potential buyer saw my listing on zillow and decided to inquire about it.

 

Instead of contacting me directly, the potential buyer contacted a "premier" agent whose name and face were right next to my listing.

 

Zillow, being a considerate organization, sent me an email stating that an inquiry had been made to a premier agent about my listing.

 

I have the agents name, so I could call him, but I thought I would just see what would happen if I did not take that initiative.

 

The premier agent never called to make an appointment or to ask about the property.

 

There was enough information borrowed by zillow and available for review by the interested buyer such that the premier agent would not have had any additional information unless they called me.

 

So what happened again?  A buyer inquired about my listing, but did not receive additional information from the premier agent about the listing.  Did the premier agent steer the buyer to one of his listings, to another area, or did he just drop him?  I don't know.

 

What made this particular agent "premier"?  It had nothing to do with his ability, his knowledge, his previous service, but rather it had to do with the fact that he paid zillow to be in a top position on their web site.

 

If you want information about a particular listing, then you are more likely to get it if you contact the listing agent.

 

close

Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. James Dray 12/13/2017 04:29 PM
  2. Barbara Todaro 12/14/2017 04:05 AM
  3. Joyce Marsh, Daytona Beach Florida 12/15/2017 05:33 AM
Topic:
Home Buying
Location:
Maryland Baltimore County Nottingham Perry Hall
Groups:
Zenith Realty
Tags:
zillow

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Rainer
143,812
Chad Felter
Virginia Beach, VA
Providing service through out Hampton Roads

OMG!! Don't open that can of crap stew. Hope that was enough said.

Dec 15, 2017 05:16 AM #25
Rainer
5,311
Lori Poirier
Coldwell Banker Residential Brokerage - Franklin, MA
Realtor serving Norfolk & Bristol Counties

It may have been as simple as the buyer never responded to the Premier Agents request.  Internet leads are plenty, but the response from the leads are not.  Zillow leads are laborious and often house specific.  The assumption is that the Realtor never reached out to you.  But did the buyer reach out directly to you?  Probably not.  Each and everyone of us can attest to the fact that internet leads hardly ever respond to calls, texts (if you're lucky enough to get a VALID phone #) or emails.    I completely agree that "premier" just means you've spent the most money with zillow but consumers don't know this fact.

Dec 15, 2017 05:22 AM #26
Rainmaker
551,923
Sharon Kowitz
Fonville Morisey-CRS-SRES-ABR-GRI-E-Pro-CREN Cary, NC - Cary, NC
Cary, NC Relocation Specialist ~ Buying or Selling

Zillow.....like or hate it seems they are here to play and we need to figure out how to beat them!!!!

Dec 15, 2017 05:33 AM #27
Ambassador
205,742
Jon Sigler
Keller Williams - Greater Hartford - South Windsor, CT
South Windsor Homes for Sale 860-306-8029

Sadly the only fact we know about that interaction is that Zillow made money.

Dec 15, 2017 06:33 AM #28
Rainmaker
117,177
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Zillow is making it rain, while the agents paying them arent working their leads. Surprising. 

Dec 15, 2017 06:55 AM #29
Rainmaker
1,450,175
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

If one has enough money they can be the "premier" whatever! That said I do not recommend buyers contact listing agents who represent the seller side. In Florida there is no dual representation.

Dec 15, 2017 09:52 AM #30
Rainmaker
482,551
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Pay Zillow. Work the leads. Repeat. It's simple but not easy.

Dec 15, 2017 09:53 AM #31
Rainer
93,727
Susan Hale
Re/Max Realty of Defiance,Inc. - Defiance, OH
Re/Max Northwest Ohio Realtor

I'm a Premier Realtor on Zillow on a smaller scale.  I won't pay the $300-500 month category.  I do receive a few good leads but like others have stated, rarely is it a qualified ready to buy Purchaser or Seller ready to list their property. This is another marketing exposure venue that gets your contact info out there.  Some of the leads are Buyers  wanting to preview FSBO's that are also listed on Zillow. 

Premier agents remind me of another nationwide site, Dave Ramsey Realtor program, that pays big bucks for search engine optimization & radio shows attracting Home Buyers/Sellers needing Realtors to pay for their sounds like free services to the public.  With Ramsey Realtors don't have to pay a monthly fee but pay a hefty % of whichever side that referral customer has been represented. Referral Fees are paid out of Realtor commissions at closing.  Last I knew Ramsey wanted significant fees similar to those of the larger relocation companies.  His organization may be doing this same online thing with a variety of services like insurance, heating/plumbing companies by collecting referral fees from those service people too?

I agree that the public doesn't know that $$$ makes a Realtor advance to title of Premiere Realtor or that Ramsey isn't just tooting his horn for "free  help for Buyers/Sellers" to find a special Realtor, home improvement or other service providers.

Dec 15, 2017 10:10 AM #32
Rainer
79,216
Adam Feinberg
ANCHOR ASSOCIATES - Manhattan, NY
NYC Condo, Co-op, and Townhouse specialist

I am a Premier Agent and just wrote an activerain post on my experience - you might find it interesting.

http://activerain.com/blogsview/5148576/my-experience-as-a-premier-agent---deal-with-it-#21308271

Dec 15, 2017 12:37 PM #33
Ambassador
903,419
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Not much we can do about agents paying for leads but I refuse to.

Dec 15, 2017 02:00 PM #34
Rainmaker
366,425
Matt Brady
Skyline Home Loans - Del Mar, CA
Lending With Competence And Character

I never understood why agents would pay to build a company to take their business away.

Dec 15, 2017 02:23 PM #35
Rainmaker
2,557,411
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

That wasn’t so premier of them. Sometimes we think we know the basics of how to do these things. But I guess these things still happen.

Dec 15, 2017 07:55 PM #36
Rainmaker
2,557,411
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Just to take the business away makes no sense at all, I totally agree with everything you just said


Matt Brady

Dec 15, 2017 07:57 PM #37
Rainmaker
840,545
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Nothing new. Now Redfin, a public company will do the same on your listing. It says very clearly BUYER gets 0.5-0.75% rebate from sales. Having been 1.5% listing fee for awhile they are experiencing in LA and other cities 1% listing fee.  RF does show the listing name in small font at the bottom way down with no contact info.

Dec 16, 2017 04:38 PM #38
Rainmaker
1,354,331
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Ron, agents in my company advertise on Z, and many times, a info request comes in and the agents immediately follow up and nothing. They never hear from the inquiring buyer. No email, no phone calls, nothing, That happens about 60% of the time. 

Dec 17, 2017 11:28 AM #39
Ambassador
1,672,265
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Wish agents would stop paying to be premier agents  .. and line Z pockets --good post

Dec 17, 2017 01:21 PM #40
Rainer
1,525
johan seena
Autaugaville, AL

Hi, In my experience the premier agent position isn't worth it unless you 1) have more than 50% of the time slots, and 2) have more 5 star reviews than anyone else that will be listed ... I never pushed my own listings. ... This means the homebuyer is being called by up to four agents at the same time (provided follow up is good).    dissertation writing service

Dec 18, 2017 01:13 AM #41
Ambassador
1,672,265
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Why allow Z to sell you as a agent your own listing ..think about that  .When instead you could blog about or advertize it .. doesn't make much sense if you really think about

Dec 18, 2017 11:38 AM #42
Rainmaker
436,160
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I would add that--the 'premier' agent may have contacted the buyer.  Perhaps the buyer didn't return the premier agent's call?  Perhaps buyer decided s/he didn't want to see it. Perhaps agent asked several questions and decided buyer wasn't a serious buyer.  However, I do agree wit your point.

Dec 18, 2017 01:42 PM #43
Rainer
314,274
Alexandra "Sandy" Pzkowski
Zenith Realty - Baltimore, MD

Ron,

There is no querstion about it.  The premier agent is only premier because they paid to be premier.

Dec 31, 2017 08:25 AM #44
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Ron Trzcinski, 410-935-5844

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