Give Your Email Campaigns a Facelift

By
Services for Real Estate Pros with Second Self Virtual Assistance

Updating Your Email Campaigns

Have you noticed the change?  Today's email campaigns have become more interactive.  They're more creative and speak in a more personalized tone.  You're seeing more slides, videos, and animations. 

Updating your email campaigns makes them more interesting.  The person receiving your email is more likely to open them.

Updating Your Email Campaigns

Getting Personal - Sending an email campaign for the sake of mass marketing isn't effective.  People respond to personalized emails.  They feel it's a more personal outreach than a mass mailing.  Personally, address the recipient by name.  Name their location and other marketing information specific to them and their area.  Send them personalized home anniversary and birthday ecards.

 

Segment Your List - This old practice that needs to be updated.  Go beyond the usual segmenting. Drill down your buyers and sellers lists.  Get more specific about the contacts within those lists.  For instance, within your buyers' list, you could create a list specific to an area, a need, etc.  This makes your emails to look like they're written just for the recipient.  It also lets them know you've listened to their needs and are responding accordingly.

 

Be Creative - "Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip! ... That means that careful reading is not an automatic process, but rather occurs when we actively process what we are reading". ~Google

When it comes to adding video to email campaigns, don't add the video itself to your email.  Most email clients don't support it and it will hurt your deliverability.  Instead, add a graphic of the video and link it to wherever you have uploaded it to; YouTube, etc.  Wistia has a great article about embedding videos in emails.

 

The bottom line is this...People want to feel like you know and care about them.  They want to know that you're paying attention to their individual needs.  You want to use the latest techniques that help you get the email marketing results you're looking for.These 3 emailing marketing tips will help you do just that. 

What techniques can you add to the list?

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 12/15/2017 05:34 AM
Topic:
ActiveRain Community
Groups:
Realtors®
Target Marketing
Marketing, Ideas and Methods That Work!!
Building Your Niche
Online/Offline Marketing and Advertising
Tags:
email marketing strategies
email marketing success
updating your email marketing

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Rainmaker
422,317
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
Realtor, In Tune with your Real Estate Needs

Good timing - I'll be sending out an email with a video tomorrow.  I'll be sure to link it instead of trying to embed it! Thanks for your tips.  I always enjoy reading your posts!

Dec 14, 2017 02:09 PM #1
Rainmaker
1,498,260
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Pamela - very good information.  People need to update their email just like updating social media.

Dec 14, 2017 06:01 PM #2
Ambassador
3,551,699
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Lots to digest here, Pamela. Thanks for the tips. Bookmarked so I can review some more and think about changes I need to make!

Jeff

Dec 14, 2017 10:16 PM #3
Rainmaker
2,556,591
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

My campaigns my need a facelift or two themselves. I’ll definitely look into it

Dec 14, 2017 11:57 PM #5
Rainer
3,141
john bikaz
Slotspot - Bouckville, NY
Life is a game, do not lose it

tnx 

Dec 15, 2017 01:22 AM #7
Rainmaker
3,386,365
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Pamela Cendejas ,

Glad to see this post featured! You have some excellent ideas to implement. Thank you for your suggestions.

Dec 15, 2017 03:57 AM #8
Rainmaker
2,733,122
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Oh  I feel a bookmark comng on...great post !

Dec 15, 2017 04:49 AM #9
Rainmaker
227,712
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

This time of year many of us are looking at emails to our database.  Great point to think about the reaction of the recipient reading or watching a video!

Dec 15, 2017 05:39 AM #10
Ambassador
205,742
Jon Sigler
Keller Williams - Greater Hartford - South Windsor, CT
South Windsor Homes for Sale 860-306-8029

Great reminder to be always improving and that video in email is powerful!

Dec 15, 2017 06:19 AM #11
Rainmaker
1,158,492
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

These are good tips. Thanks for sharing. I'm working on changes for my communications so this is good timing.

Dec 15, 2017 06:19 AM #12
Ambassador
1,553,147
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Video, video, video. We are going to be concentrating on it in 2018. Can't wait to get back to it in earnest. D 

Dec 15, 2017 06:59 AM #13
Rainmaker
594,402
Richard Bazinet /MBA, CRS, ABR
AZuRE Team - Realty ONE Group - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Good advice Pamela. I did a couple of videos... but I never really caught on... I just see so many corny ones with little content, that it just keeps me away. For now.

Dec 15, 2017 08:22 AM #14
Rainmaker
2,258,551
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Its like communion to Catholics...one should always be examining themselves and all that they do for the better...

Dec 15, 2017 10:35 AM #15
Rainmaker
449,352
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

I have no suggestions for improvement but agree the emails need to be personal. Am working on a newsletter now and am including a Christmas recipe that hopefully will be saved and referenced later. Hoping for a longer shelf life. Thanks for the tips about video. I will check it out.

Dec 15, 2017 04:13 PM #16
Rainmaker
926,588
Corinne Guest, Managing Broker
Barrington Realty Company - Barrington, IL
Barrington, a Luxury, Country Suburban Lifestyle.

All my emails are personal, as in person to person. I am not a believer in drip campaigns at all. Thats just me.

Dec 16, 2017 11:17 AM #17
Rainmaker
583,461
MaryKay Shumway
The Kellstrom Ray Agency, Inc. (Est. 1948) - Sister Bay, WI
Door County Wisconsin's Real Estate Expert

Great tip--I do a weekly newsletter (when I can) and people love love love the video!!

Dec 16, 2017 11:44 AM #18
Rainmaker
2,556,591
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’m glad I’m not the only one that thinks about these things with email. It’s really cool

Dec 16, 2017 04:44 PM #19
Rainmaker
2,556,591
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I should do something like the newsletter format and really see what happens with everything!@marykay

Dec 16, 2017 04:45 PM #20
Rainmaker
2,556,591
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I can’t seem to type who I want to tag properly here. I’ll try again some other time

Dec 16, 2017 04:48 PM #21
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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