Automatic syndication doesn't always happen
I have been a Realtor for over 16 years. In that time I have sold hundreds of homes in both Northern and Southern California. The world of technology since 2001 has evolved at a dizzing pace and the real estate industry has changed so much since I began.
Recently, I took a 1.5 million dollar listing in Rancho Palos Verdes. It is not my first multi-million dollar listing but the newest one. I hired someone I respect and trust to help me with my marketing of this spectacular property. We did a 360 degree clickable floorplan, drone video, and fantastic interior photos. The marketing company reached out to me today and asked me why Zillow was saying that the property was not my listing?
I thought, "What? There must be a mistake!" So I went to Zillow to see for myself and what I found shocked me. Not only is the listing in someone else's name, but I cannot claim it. Also, they show I have sold 3 homes this year when in fact I have sold 21. I have another listing but that isn't there either and there is no way for me to add it.
Is auto syndication a thing of the past? I guess I have been so busy selling houses that I forgot to check on Zillow, Trulia and Redfin. Now I know that the public truly doesn't have all the information and doesn't know every home that is on the market. While it shocks me, it doesn't surprise me.
We all work hard for our listings and we should get credit for the work we do to promote and sell them.
To be continued...