Today’s digital world offers endless marketing possibilities, but, at the same time, it creates fierce competition. In fact, the bar has never been higher for businesses, and it is all thanks to today’s instant access and high brand expectations. That’s why having a strong online presence is of vital importance for any modern business. This especially applies to real estate, one of the most cut-throat business markets in the world.
In order to connect with today’s internet savvy buyers, your listing needs to have a strong online presence. More than 92% of buyers use the Internet as a resource during their home buying process. In addition, 43% of all buyers actually find online the home they ultimately purchase.
Modern buyers are visual, which means they rely heavily on listing photos and videos to form first impressions of your property. The current real estate market is ultra-competitive, and in order to get some sort of a competitive edge over other companies with similar services, you need a commanding online presence. This online presence needs to provide better services, better prices, more volume and authority of information, and deep understanding of the chosen domain.
When it comes to real estate, interactive content is good for buyers, realtors, agencies, and marketers and designers for many reasons. Namely, there are plenty of tools and resources available to turn your selling tools into interactive tools, and thereby improve the buying experience. Interactive content allows buyers to explore homes and neighborhoods on their own, lets them discover information by themselves, and gives them more power and control during the buying process In the world of home sales, you can present more information to buyers, make that information more digestible, can let buyers explore housing options and neighborhoods more on their own, and can use technology to help homes sell themselves. Because of the many advantages of interactive technology, it’s becoming increasingly common to see it used in real estate. Interactive content is the future of technology, and it’s going to play a big role in the future of real estate.
Getting more eyes on a listing, and doing that in the right way at the right time, can be challenging. But in the end, grabbing the attention of the right buyers is what your for-sale listing is all about. Do it well and your online listing will start selling your home before the buyer even visits. In general, there are three keys to making the most of your online listing: professional-level photographs, a vivid description and a video walkthrough.
Since most home buyers begin their home search online, good photos are essential. They are the first thing a home shopper notices about your listing, so doing them well is crucial to quickly sell your home. They can be used on your website, social media channels, online advertisements, direct mail and much more. Listings without photos are often passed over and ignored.
So, make sure you have stellar listing photos. Also, be sure to spend extra time getting your kitchen, bedroom and bathroom shots just right, as buyers tend to put the most emphasis on these rooms.