With home sales in most areas of the country declining many companies and Real Estate Agents are cutting costs to make ends meet and keeping an eye on the bottom line is imperative to the survival of any business but where do we draw the line on cutting expenses?
Saturday I arrived at my office as usual at 7:30 and since it was the first time in quite a while I didn't have any clients coming in to look at homes it was the perfect time to catch up on paperwork and that was exactly what I was doing when the phone rings at 8:15. The gentleman on the line, Rich, asked me if we have an agent in our office and he began to describe the person and ended his statement by saying this agent showed me property 10 days ago but he didn't give me a card and I don't remember his name.
After explaining to Rich we didn't have anyone fitting his description in our office he tells me he saw our ad in the newspaper with bank owned properties (REO) and could I show he and his daughter, Tara, houses today as she needed to buy a home ASAP as she was paying too much in income taxes being a renter.
Two hours later Tara and Rich are in my office speaking with a lender on the phone who gave us the price range to stay within and with the information given to me by Tara describing the type of home she wants it's off to Menifee,Ca. to look at 5 REO properties that fit her needs. Tara fell in love with one of the homes and made a full price offer after seeing the sales comparables for the area and her offer will be presented to the bank on Monday and the poor girl probably will lose sleep waiting for an answer as she is so excited.
Cutting costs can become necessary in any business but the only thing cheaper than a few business cards is a persons own face and it appears some folks put themselves Out Of Business!!!
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