24 Valuable SEO Statistics & Case Studies - See Mine #22

Services for Real Estate Pros with iPartnerMedia.com #goipm & Homeland Heroes Home Loans NMLS# 377413

Digital marketing services company Inet Solutions recently published their roundup of 24  Valuable SEO Statistics & Case Studies, organized by Anastas Chobanov.  I was fortunate enough to be included among their experts who provided real world examples (no theory here) of businesses who have realized significant change in their search engine optimization and the tactics and data to prove it.

Search engine optimization is not black magic. It used to be sold that way.  Anyone who still sells it as such is in a dwindling breed and not a smart choice for your company. Rather, SEO has evolved to be an ongoing data driven exercise that can be 100% transparent so that a business can see an actual return on investment (ROI) from the work they are paying their precious marketing dollars for.

ipartnermedia seo case studyI encourage you to learn from all 24 case studies presented (they're short and sweet) as you can see from my contribution.

Similar to a personal credit score, there are dozens or perhaps hundreds of variables that play some role impacting the secret weighted average search engine algorithm. Good content and quality backlinks are obvious SEO tactics most people are familiar with just as paying your bills on time is an obvious big factor in a personal credit score. But there's always more layers of the onion to peel back.

Paying attention to other website factors, especially ones that Google has publicly talked about, should not be ignored.  Fast website load speed, adding a secure socket layer (SSL) certificate to enhance website security are recent pieces of advice Google has espoused.  

As you can see from my SEO case study #22, website errors are also a big factor in affecting how Google's algorithm determines a trust score for your website. Study the graph and consider the ROI that resulted from reversing the organic traffic trend in November 2016 to where it rose only months later. One of the highest impact tactics iPartnerMedia did during that intial time period for this air conditioning company was fix about 1,000 website errors. Google rewarded that effort with valuable organic traffic that would cost $8,500 per month if you were paying for it using Google Adwords. 

Do not assume your assume is error free. You'd be shocked to see what types of things are counted as errors. Website errors can be caused during the website build process or can occur during the life cycle of a website.

Take these short case studies and the data they reveal to heart and the next time you are considering a search engine optimization strategy for your business, do not hesitate to contact me to schedule a consultation.

Posted by

Randy Mitchelson, APR
Vice President, Sales & Marketing
iPartnerMedia, Inc. - #goipm

28200 Old 41 Rd. Suite 204, Bonita Springs, FL 34135

C: 239.851.6738
O: 239.449.4749  ext. 114


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Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good morning Randy Mitchelson, APR 

Thank you for sharing your information with us at Active Rain.

Have a grea day 12/21/2017.

Dec 21, 2017 10:38 AM #1
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Randy Mitchelson, APR

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