What is the most common marketing mistake we see businesses make?
It's a difficult question to answer.
We see mistakes all the time.
But to determine the BIGGEST mistake?
Not so easy.
It's a matter of opinion....or in this case our expert opinion.
Whereas you may see a marketing task cross your desk once or twice a week (if you're lucky), we see multiple projects daily and have been at it for more than five years at iPartnerMedia and for many more years prior to that.
We've seen a thing or two (to quote the Famer's Insurance commercial).
The biggest mistake we see most often is graphic design.
Most customers think things look good without getting an expert opinion or they select something because they like it personally but do not put much other thought into their decision.
Most common of all, businesses take the perceived cheapest path without consideration for lost revenue due to poor design.
Ironically, professional graphic design is inexpensive (click here to see common costs). It takes a designer only a few minutes to knock out what you might obsess over for hours trying to save a buck.
The best graphic designers will also ask questions about the intended use(s) of the design. For example, creating something for print requires a different set of formatting and planning than something designed only for a digital screen.
Click here for some more tips on giving your print more punch.
Graphic designers might be a fickle bunch but you should have one in your back pocket. Producing high quality designs will help your business stand out from the pack.
My business card is a great example. It's creates a great first impression. It's smartly designed and printed and only costs $99 for 1,000. Ask me to mail you one and see for yourself. I see businesses paying hundreds of dollars for lower quality and more poorly designed cards.
The impact that a professionally designed brochure or marketing flyer makes is remarkable. You can always tells an amateur design from a professional design.
Remember that how well your items are designed are a reflection on you, your business, your brand.