4 Easy Ways to Integrate Your Business Into the Community

Services for Real Estate Pros with iPartnerMedia.com #goipm & Homeland Heroes Home Loans NMLS# 377413

Although small businesses rarely have large marketing budgets to particpate in media buys and event sponsorships there are effective ways that a small business to integrate with their community.

A major component of iPartnerMedia's growth in the first five years is our commitment to engaging with various community organizations such as chambers of commerce, schools, professional organizations, economic development and charitable, non-profit organizations.

Newer companies without big marketing budgets can follow the four tips below to do some grass roots marketing themselves:

1) Be a leader not a follower

Take on a leadership position within organizations rather than just writing a sponsorship check.

2) Identify strategic alliances
Pursue supporting community organizations that have a tangental fit with your own. Seek means of trading sponsorship for in-kind services which do not require outlay of cash.

3) Do your homework
Try before you buy and spend time with an organization before going "all-in." Get to know a little about their board of directors, financial stability, ability to execute.

4) Give to get
Having a philosophical approach that more giving will result in rewards downstream. Giving is not defined only as monetary. Time, talent and treasure are all valid forms of giving. Use your unique skills and expertise to add value.


Posted by

Randy Mitchelson, APR
Vice President, Sales & Marketing
iPartnerMedia, Inc. - #goipm

28200 Old 41 Rd. Suite 204, Bonita Springs, FL 34135

C: 239.851.6738
O: 239.449.4749  ext. 114


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John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Randy Mitchelson, APR these are very good trips to integrate a business into the community.

Dec 29, 2017 11:24 AM #1
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Randy, thanks for the tips to integrate your business into the community.

I do some, but you gave me more ideas to help me do so more effectively.

Great share!

Dec 29, 2017 12:15 PM #2
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Randy Mitchelson, APR

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