The New Year 2018 | Tweaking My Marketing | Liking Postage Increase

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Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/58Yh

We’re about ready to watch the ball drop and then position ourselves to begin the rat race of 2018.  Yes, I’ll call it as I expect it to be. I’m the marketing agent, and it’s up to me to make the phones ring by homeowners with fresh new listings for us.

 

The majority of our listing calls originate from the offline method known as direct mail marketing with postcards. Oh, how I love those 4” x 6” messengers that deliver my little memos that successfully shake the fruit from the trees.

I’m going to be on a very healthy diet of that fruit in 2018. My style and methods will not be changed, but the frequency of my mailings will increase.  Rather than mailing only once a month to the entire town of 7,650 single family homes, I will send two mailings during several months of the year.

The graphic will be replaced with a photo shot of Tammy and Andy that reflects the theme of the postcard. I’m a firm believer that when the method works well, continue to use it with nothing more than tweaks done.

The cost of postage will be increasing in January, and that means agents who participate in direct mail marketing will be reducing the number of pieces to avoid spending more money. They’re only thinking about the pennies and not the thousands they’ll miss because my postcard landed at the home they eliminated!! 

I love to see the cost of postage increase.  It always works in my favor!!!

Just another thought for the moment….

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
3,097,015
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara,  I am with you,  with postage going up that means less money others will spend but not me.  I learn from you.

 

Dec 29, 2017 04:45 PM #2
Rainmaker
536,147
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Dec 29, 2017 05:43 PM #3
Rainmaker
4,903,556
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Mary Vicens I love my mail carrier.... welcome to real estate...

Will Hamm that's great...go show 'em all how it's done//

Thanks for the feature in The Art of Marketing You....I appreciate that....

Dec 29, 2017 05:55 PM #4
Rainmaker
805,374
Diana Zaccaro
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Barbara, That is what my grandmother called being "pennywise and pound foolish". Or as my father taught me "You have to spend money to make money".

 

Dec 29, 2017 09:48 PM #5
Ambassador
3,056,643
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

 I too love to tweak my advertising for the new year and see if I can bring it right into focus Barbara Todaro 

Dec 29, 2017 11:25 PM #6
Rainmaker
2,850,322
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Interesting that someone is glad about an increase in postage.  Good for you, may 2018 be a busy year for your team, as I know it will be

Dec 30, 2017 02:15 AM #7
Rainmaker
3,209,664
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Consistent format and visibility....ahhhh marketing nirvana !

Dec 30, 2017 05:46 AM #8
Rainmaker
1,518,217
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Ashburn, VA
Alexandria Virginia Homes For Sale

Barbara, we decided to increase how many we mail too for 2018 and it pleases me to read your post. Had not thought about the postage increase causing others to decrease their mailings. I love it!

Dec 30, 2017 05:57 AM #9
Rainmaker
1,977,649
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Good luck! I started this plan after Thanksgiving. I got good results. I hope you will too!

Wishing you a very Merry and exciting New Year!!!

Dec 30, 2017 06:39 AM #10
Rainmaker
4,037,885
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, I still do quite a bit of mailing too, but not as much as you.  Your team will enjoy a very good 2018.

Dec 30, 2017 06:45 AM #11
Ambassador
3,079,566
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I'm so thankful you post your ideas.  I've upped my direct mail marketing and seen good results.  

Dec 30, 2017 10:26 AM #12
Rainmaker
2,492,870
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

“The cost of postage will be increasing in January, and that means agents who participate in direct mail marketing will be reducing the number of pieces to avoid spending more money. They’re only thinking about the pennies and not the thousands they’ll miss because my postcard landed at the home they eliminated!! " 

That's a superb way of looking at it, Barbara!

Dec 30, 2017 12:36 PM #13
Ambassador
3,758,908
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara hope the doubling of the mailings in 2018 bring you and your team double the business!!!

Dec 30, 2017 12:43 PM #14
Rainmaker
4,903,556
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks, everyone, for your nice comments..... you know they're always appreciated.....

Dec 30, 2017 01:13 PM #15
Rainmaker
1,492,508
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Barbara Todaro, I love your approach, thanks for sharing the secret behind your success. 

Dec 30, 2017 02:03 PM #16
Rainmaker
4,903,556
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

no secrets here.... I don't think I do much differently than others....I think I just do more of it....and always consistently...

Dec 30, 2017 02:15 PM #17
Rainmaker
1,785,800
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

@barbara todaro...you always get me to thinking and you are so right...set the tone for those ready to move & this crazy weather will spur many on...my neighbor has had it and I'll be referring them on to another agent in warmer areas!

Jan 10, 2018 06:35 AM #18
Rainmaker
4,903,556
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

I hope the increase in postage works well for you as it always does for me...

Jan 10, 2018 06:51 AM #19
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