As a real estate agent or someone who buys or sells real estate in any capacity, it is important that you have a robust online presence. Part of this presence includes having a website that is easy to find, easy to navigate and is full of good content. Let's take a look at how you can meet those objectives.
How to Find Real Estate Website Hosting Providers
The first issue that you need to think about when starting a website is deciding who will host it. You have the ability to choose from VPS servers, traditional private servers and shared hosting providers. VPS servers may be ideal for those who are striving for privacy as well as for those who want to create multiple copies of their server in the event of a hack or other problems.
A shared server is akin to living in an apartment complex or condo. While you have your own space within the complex, you have limited control over who enters or exits the complex, and you don't get to set the rules as to how you use your space. However, like living in an apartment versus living in your own house, a shared server is less expensive and may come with a support team. If you want to learn more about each hosting type in detail, you may read this guide to VPS hosting and shared hosting.
What to Know About Real Estate Website Content
Understanding the types of web hosting how to create a real estate website is only part of creating a website. In addition to making sure that your content is able to be viewed, you have to create content that people are going to want to read, like and share.
Blog posts are a common method of creating quality and unique content. However, you can also opt to post videos or photos instead of text. In many cases, it may be a good idea to use a mixture of different content formats. Regardless of what you choose to create, make sure that it offers real value and does not contain broken links or keyword stuffing.
You will also need to decide whether you will create content yourself or outsource this task. If you feel like you are a decent communicator, it may be possible to do the work yourself. However, many freelance writers will offer quality service at an affordable price.
Issues to Consider Involving Real Estate Website Design
Another area not to overlook when creating a website is how it will look and feel to those who find it. Today, you have to create a site that works on both laptops and mobile devices such as smartphones and tablets. A design that is friendly for mobile users will ensure that you don't alienate what could be a large percentage of your audience.
In terms of ranking, your website needs good SEO practices and it is also important to note that there are SEO reasons for making your website friendly to mobile users. Google and other search engines may rank your site lower if a person can't see your content well or if the site loads slower on a smartphone compared to a laptop or desktop computer.
How you design your site may impact how fast it loads. Ideally, you won't overload it with too many videos or graphics. Instead, you should opt to use photos of the homes available on the market and short descriptions of those photos. Videos of available properties should also be part of your site. The only other graphics that you want to include are your logo and other information that may be vital to your brand.
Creating a website is one of the most important tasks that you can undertake as a real estate agent. It makes it easier to build your brand as well as show people what you have available for sale or lease. When done properly, it also allows you to gain targeted traffic, which could turn into leads or sales that wouldn't have occurred otherwise.
Comments(2)