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Strategies for Savvy Sellers

If you're thinking about putting your home on the market this summer, you'll find yourself in good company and with some heavy competition. Increased foreclosures, short sales, and growing inventories will create some scorching summer deals. With this in mind, here are few seller strategies to keep you from getting burned this summer:

Small fixes, big impact - Don't be an as-is seller. You can really stand out in a crowd just by making some minor repairs and improvements to your house and property. Call us for a free copy of our 33 Ways to Sell Your Home Fast booklet to get started.

Stage your home - Curb appeal is important, but don't forget about the inside of your home as well. Home staging experts suggest not only getting rid of any clutter or bulky furniture and other items, they also suggest getting rid of items that personalize your home as well: photos, diplomas, heirlooms, to name just a few. Here's why: you want potential buyers to imagine themselves in their new home, not your old home. And the best way to do this is to create a blank canvas, a neutral environment where their minds are free to fill the spaces as they please.

Get a professional - This is the wrong time and wrong market to go at it alone. If you're selling your home, hire a real estate agent, an experienced professional who knows how to negotiate and how to strategically market and realistically price your home. We'll gladly refer you to the real estate professionals we work with on a regular basis.

Find the first-timers - First-time home buyers typically make up about 40% of the real estate market each year. The great thing about these buyers is that they're not usually flippers or investors looking for bottom-of-the-barrel foreclosure prices. They're looking for a home. By utilizing seller concessions and creative financing to market to this large group, you'll be far more successful. Plus, you won't have to lower the price of your home to make it happen.


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Susan Hilton
CENTURY 21 Beal, Inc. - College Station, TX
Texas Aggie Real Estate, College Station Bryan Texas Real Estate

Absolutely - a Realtor will make all the difference!

May 18, 2008 03:30 PM #1
Morgan Schott, Staging Atlanta's West Side
Sweetwater Staging & Redesign - Douglasville, GA

Staging is a great idea and it's often a thing you can't just do alone! People are often too emotionally invested in their own homes to properly prepare it for sale. Professional staging is WELL worth the investment and is almost always less expensive then a seller's first price reduction. Thanks for your post Jennifer! I'd love to help stage some of your customer's homes. By all means, send them my way!

May 19, 2008 04:51 AM #2
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Jennifer Butz

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