What to Use Instead of "Contact Me"

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

It's overplayed... and I'll admit I've used it about 8 zillion times but it doesn't have the same pop like it use to... Did it ever? I'm not sure. But I do know that we gloss over those words at the end of an article but man, when we need that "Contact" button, we certainly go hunting for it, don't we?

But, isn't the idea of every article, post, or social media promotion to get a client to contact me? So how do we invoke the idea of communication instead of just the tired and old, contact me? I've been doing a little research and study with CTA (Call to Action) and here are some great responses that can really prompt a response.



Buttons are a big deal. We love to push buttons. But those buttons have to say something and look inviting. Look at the two buttons below, which would you rather click on?

eye-catching buttons


Do you have buttons on your site? Are they eye-catching and bright or dull and almost forgettable? Buttons can be a lot of different shapes and colors. Then there is the font; is it comforting or stiff and sterile? It's amazing what a button can do.


A Sense of Urgency

Your call to action should conjure up a sense of urgency as if they are going to miss something if they don't call, click, or contact. These phrases work quite well:

  • Start Saving Money Right Now
  • Discount Ends Sunday
  • Get It Before Anyone Else
  • Offer Ends
  • Incentive Only for This Week
  • Call in the Next 5 Minutes
  • Don't Miss Out
  • Now is the Best Time...
  • Free Trial Ends
  • Home Prices Going Up Next Month!
  • Rates Going Up...

The word "Now" builds a sense of urgency as well so whether you are offering them an incentive to buying a house this week or getting great rates, NOW often creates the drive you want.


Don't Give Too Many Choices

I know agents that work in 50 different cities and towns and want them ALL on the homepage of their website. This is too much information. People get overwhelmed. I think of my son; I tell him he can get a candy at the store. He'll stand in front of the candy aisle for an hour and still not decide, but if I give him three choices, he can make that decision in seconds. 

Don't give people too many choices. 2 to 3 is often enough to get them to do something. Websites and emails that are too busy, just get ignored. You don't want people clicking off the site before they even had a chance to see what you're selling. 


Keep the CTA at the End.

We naturally read left to right, top to bottom so make the button or CTA at the bottom right corner of whatever you're writing or selling. 

CTA at end

CTA at end


These two may be simple but the second one follows the flow of how we read and our eyes and prompts more of a connection than the first.


Give People a Reason

Why should I contact you? What will I get? What will I learn? Will you solve my problem? Did I even know I had a problem? Can you find the answers for me? Can I find the answers? Did I even have a question?

Allowing someone to "discover" something they didn't even know they needed really invokes the sense of urgency. I am thinking about those news previews that say something like: "Is what you're eating right now actually killing you? Find out at 11". OH, MY GOSH!? Are my Fruit Loops killing me?  I have to know! 

So how can that work in the real estate industry?

How about:

"If your interest rate is over 4% you're wasting money each month"

"FSBO sellers lose up to 15% of their potential profits"

"New program offers No Down Payment Loan"

"This is the last month to get a tax break"

"Home prices will go up 6% next month"

Or whatever YOU know that THEY don't... That's what you need to convey. 


Get Personal

Use terms like "Your/You" and "Me/My" to get personal with people. A good way to get people to sign up for automatic searches is "Set Up Your Home Profile". People like having ownership in things and giving them ownership to a piece of your website, means they can come back and log in and feel connected. 


Create White Space

Don't clutter up your website or business pages with too much stuff. Give those CTA and buttons room to breath and be seen. 



Add a Click Trigger

A Click Trigger is additional information that makes the reader feel better about their decision. It's words like "Risk-Free", "Money-Back Guarantee", or Key Benefits one would get if they clicked. It could say something like:



Keep it simple  - People today have short attention spans. I may have already lost you in this article, but if you're still with me, keep your points, CTAs, and directions easy. People want to know what to do at the end. Do I keep reading? Contact you? Sign up? Join something? or Buy? Don't bog them down when the time comes and don't keep trying to sell once they've decided to go with you. 


So now that I've come to the end of the post, what do I want you to do? 

Website AuditAbout Personal SEO


Some Examples of Simple, Clean Websites with CTAs













Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (69)

Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

KISS is what we all need in any marketing.

Jan 04, 2018 02:00 AM
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Good suggestions as always!

Jan 04, 2018 04:14 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

All good suggestions here--esp the 'give people a reason' and the placement of the button.  Thanks!

Jan 04, 2018 06:54 AM
Paul Weese
The Group - Steamboat Springs, CO
Steamboat Springs Broker and Outdoor Enthusiast

Excellent article and advice I will use.  Thank you!

Jan 04, 2018 08:44 AM
Roy Kelley
Retired - Gaithersburg, MD

Congratulations on your feature recognition. This is excellent advice to share.

Jan 08, 2018 10:01 AM
Nancy Pav
Century 21 Redwood Realty - Ashburn, VA
Nancy Pav, Your "GottaHave" Realtor

Great perspective.  Thank you for sharing!

Jan 08, 2018 02:45 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Tammy,

Being specific often helps. People like to know that you were actually listening to what they said. "For more info about XYZ, let me know, when would be the best time to call for a brief chat ..."

Jan 09, 2018 06:35 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Love your ideas and thoughts.  Now I need to learn how to create a button!  I have one idea but would love to hear yours!

Jan 09, 2018 08:29 PM
Zach Tetley
Nexus Homebuyers - Knoxville, TN
Real Estate Investor In Knoxville

This is a great post. It's all about the exchange in value without seeming "salesy". If you can provide value to your potential client for free, they will click through. Provide so much free information that your potential client feels obligated to give you their information. 

Jan 18, 2018 08:21 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Excellent and very timely information, Tammy!  We will be utilizing your thoughts in changes coming soon on our site.


Debbie ~ 

Jan 19, 2018 01:03 PM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

As always, great information Tammy Emineth 

Jan 30, 2018 03:38 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Thanks Tammy Emineth 

WOW what great stuff you have shared!!!  Bookmarked!

Feb 09, 2018 09:04 PM
Suzanne Strickler
Realty Mark Associates - Havertown, PA
School is never out for the Successful.

 Tammy Emineth ~ two or three choices should be plenty to present. Just like with home inspector names. Instead of opening the ASHI.com website where there are hundreds of inspector names, I have selected 3 already for the buyer. Much easier on them and me.

Feb 28, 2018 12:17 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the great tips. Have a good day

Mar 11, 2018 04:20 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

All really great ideas and I’ll have to try on my own to be bigger and better on my own site! Thanks!

Jul 30, 2018 09:57 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Before I go, I might have to come back to this a couple times and you get a lot of traffic just from me alone. :)

Jul 30, 2018 09:58 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Great stuff here that is USABLE by everyone that has a website and is trying to convert leads to contracted services.  Thank you very much!

Jul 31, 2018 04:44 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I've been thinking about this one a lot.

I have decided to use this CYA:  "Call me before you change your mind!!"

what do you think?  

Sep 05, 2018 12:29 PM
Ralph Post , Realtor
Suntree, FL
Melbourne Florida - Post Real Estate Group


You gave us a lot of good ideas with this post.  Thank You

Sep 16, 2018 07:12 AM
Barbara Michaluk
Weichert Realtors | Phone Direct 240-506-2434 | 301-681-0550 office - Silver Spring, MD
Leisure World Specialist / Full Service REALTOR

These are all good suggestions for alternatives to encourage someone to respond to my posts. Thanks!

Oct 06, 2018 04:41 AM