"It Isn't Your Fee, Or What You Do-It's WHAT-AND WHO you KNOW"
Truth be told, I don't go out on many listing appointments where whether I will secure the listing is in question, thanks to years of networking and connections reverberating out into space.
When a seller prospect asks, "What will you DO for me to earn your fee?", of course we discuss a customized marketing plan for that client and property, and all the essentials.
It never was, isn't and never will be about WHAT WE DO.
This is a 'Me Too' biz, and although our approach is somewhat different than many, all of the obligatory and required elements for marketing, representation, negotiation, transaction management are all present . . .
Our value was, is and always will be in WHAT-AND WHO-we KNOW.
Example: I am STILL WAITING since before Christmas for an agent to get back to me with an asking price on a property - we have LOI ready to go but we don't know what they are offering it for (it's listed in MLS with different prices and makes no sense). Sad! That client initially came to me (via referral) and insisted on a bargain-basement deal on fees. I declined. Here's your result, dude.
(tap tap tap - is this thing on?)
We know who sucks at inspections, surveying, soil testing, well and septic and roof certs - and who is fabulous.
We know who can fix a leak, not charge a fortune and do a great job quickly.
We know the right people at City and County, Fire and Environmental Health and direct numbers to the local utility company angels, to bypass bureaucracy and get approvals on occupancy and other permits in a hurry. Others will suffer a CSR at a call center who knows NOTHING about what needs to be discovered.
AND . . . we probably already know who would be interested in your property.
Another example: a client came to me for help. A local politician friend of his REALLY REALLY wanted a property that was in multiple offers. I knew the listing agent really well - convinced her to influence seller to take our (excellent) deal and we would make their life easy - and she knew I would. We got it, and a good time was had by all.
You don't get to do that without connections. Is it fair? NOPE. Is life? Deal with that!
So before you hire the discounter whose only skill is in racing to the bottom, consider this.
It truly IS who you know!
"Baby you look like somebody . . . who to know!"