Compared to other social media platforms, Instagram might not have the best referral traffic rates, its user base is skewed to a younger demographic, AND around 80% of Instagram users are outside of the US….
So, you’re probably thinking- ‘Is using Instagram really worth it?’
Short answer to that question- absolutely, YES!
With over 700 million active users and engagement rates up to 10x higher than other platforms like Facebook, Instagram may be a totally different ball game than other social channels, but it is the perfect tool for realtors to build awareness, create relationships and boost their brand.
First things first. If you’re on Instagram- you should convert your account to a business profile. Having a business account on Instagram will give you access to stats, follower info and other data that will help you monitor your account and its growth.
Next, you’ll want to optimize your profile. Upload a professional, yet friendly profile photo, add 1-3 keywords after your name (to make your account searchable) and work on your bio to give your audience a better idea of who you are and why they should follow you. Also, delete any past posts that are very ‘off-brand’ and you should probably add a link to your blog or landing page, as profile URLs are currently Instagram’s only clickable links.
For reference, let’s take a quick look at an awesome realtor Instagram profile. Mine, @arizonasrealty has an inviting profile photo, clickable profile links and explicitly state who I am and what I do AND where I'm located, with contact info in the bios.
Get on Instagram and expand your brand!