Business is already flowing in, an excellent sign for 2018.

Real Estate Broker/Owner with (831) 626-4000 CA #01772851 HI #RB-21268

In real estate, there seems to be an ebb and flow, sometimes the year starts out slowly and then builds to a big finish as it did in my real estate brokerage in 2017.

Yesterday, when I drove Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents - a top listing producer in Sacramento - to the airport in Honolulu after taking a day off to celebrate the New Year here in Honolulu, she received a call for a new listing. When I got back to my office, I received a text from a faithful client to put another of their properties on the market.

Now that's what I like to hear on the first day of 2018! New business to start off the New Year!

It's too early to tell, of course, how this year will proceed, but I have several other clients either looking to buy property or getting ready to sell.  None of them show hesitation, their time frame is based on their own personal lives not outside influences.

What do I plan to attract more business in my direction in 2018?

First, I have to look at where my real estate business has come from in the past--which is from referrals and current clients who give me all their business. You know who you are, and I will do whatever I possibly can to get your business once again in 2018.

Secondly, I want to focus on my "sphere" as we call it in the real estate business. You are those I am in contact with whether it is grocery shopping, going to the same events, retailers, those in the art community that is so dear to me. I really want you to consider me when you buy or sell property. And my job is to convince you that I am the right real estate broker for you. This I call "networking".

Thirdly, I want to EXPAND my current "sphere", new people to meet who may know of me, but I haven't had meaningful contact with them yet. That means developing strategies to make them aware of me and, hopefully, will consider me as their real estate broker. This is also "networking" although I may never actually meet them.

Fourth, I am considering signing up for some type of "lead generation". This I have never done before, but understand from my real estate buddy Elizabeth that there are one or two good ones out there. So why not.

Fifth, I plan to do some regular "print" advertising. Yes, chosen wisely and advertising consistently, gets my name out.

And finally, I am going to do a lot more with all my current websites, social media, etc. And that's probably a post in itself as I get into the year more.

By the way, this is my Activerain contest for January 2018.




Posted by

Hella Mitschke Rothwell, Broker/Owner/REALTOR 


Let me be your independent real estate broker for oceanfront and oceanview property in California and Hawaii.  If you are a seller/owner, I will travel to your property to help get it ready for sale, then list and market it. If you are a buyer and we have a Buyers Representation Agreement in place, I will preview property on your behalf anywhere in California and Hawaii.  Please call me to discuss how I can help you.

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Member: Honolulu Board of REALTORS; National Association of REALTORS; Hawaii Association of REALTORS; Del Norte Association of REALTORS; California Association of REALTORS; MLSListings, Inc., the premier MLS listing service in Northern California.



Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 808-226-1095 or 831-626-4000 

Fax 1-877-822-9332

HAWAII OFFICE: 1128 Ala Napunani Street, #1809, Honolulu, HI 96818

 CALIFORNIA OFFICE: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921

MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921


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Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

Comments (6)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Glad to hear business is flowing you Hella, and I have no doubt you will achieve all your goals. A

Jan 03, 2018 11:03 AM
Hella Mitschke Rothwell

Ron and Alexandra Seigel - For this year, I did not set any goals. They have a way of slowing you down when you get close to reaching them, or disappoint, or whatever. This is just a flat out see what I can do kind of year.

Jan 03, 2018 12:20 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

You are one of the hardest working agents I know, Hella. You're right about the New Year (and we didn't even have to get a golden frog at the Buddhist temple). As I drove home to Kona from the airport, I got another call for a listing from a seller I met with last summer.

Jan 03, 2018 11:06 AM
Hella Mitschke Rothwell

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents - Good thing with 6,000 people there that night, more than the New Year's eve bash at Aloha Tower we went to. And congratulations for you to get another listing on the first day of the year!

Jan 03, 2018 12:18 PM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Good goals, Hella! Starting the year like you and Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents have is awesome. I had my first closing of the year yesterday, Jan. 2, so I'm stoked, too!

Jan 03, 2018 11:43 AM
Hella Mitschke Rothwell

Lottie Kendall - There's nothing like coming out of the gate strong to make you feel good about 2018. 

Jan 03, 2018 12:15 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

What a wonderful way to start the New Year for both of you, Hella & Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents! I know you two had a wonderful time together - I can only imagine the laughter & good times in Honolulu!

Here's to a fabulous 2018 for you both! 

Jan 03, 2018 08:50 PM
Hella Mitschke Rothwell

Debe Maxwell, CRS - There actually was SOME business talk, but not too much. It was a couple of days to just leave the stresses of real estate behind.

Jan 03, 2018 10:38 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I wish you a lot of success this year and share your belief it's going to be another great year.  I already have a listing pending.

Jan 03, 2018 10:08 PM
Hella Mitschke Rothwell

Tammy Lankford, - It's fabulous to come out of the gate strong. And good for you to have a listing pending.

Jan 03, 2018 10:39 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Hi Hella, When you mention being with your friend, Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents it makes me smile. That is one of the best benefits to be in this business, making great friends and they become clients. Thanks for sharing your goals.

Jan 07, 2018 03:30 PM
Hella Mitschke Rothwell

Debbie Reynolds - It is nice to strike up friendships from within the AR community. And maybe we can even learn from each other.

Jan 07, 2018 11:42 PM