How to Choose Social Media for Your Content

Real Estate Agent with PureWest Real Estate RRE-RBS-LIC-79897


This week I'll share my thoughts on what social media channels realtors should choose to post their content.

Since each social media channel is different, it is important to optimize content accordingly. For example, let’s say you just wrote a blog on “Open Houses” as well as created a video about open houses and now you want to share this content on social media.

Since Facebook is very picture heavy and optimized for video, you would want to upload the video natively to your post and then share the link to the blog in the “post” section. Remember to keep the post copy short and sweet!

Instagram, on the other hand, is more of a creative platform. If your blog has a featured image that you think would be inspiring to the viewers scrolling through, post it with a short quote from your blog in the description section. 


I use Twitter (AZsRealty) as a way to connect and debate with others. That said, see this as a platform to provide your own perspective and get noticed! Using trending hashtags in your posts will also help you become visible to those interested in your POV. If you use a popular hashtag like “open houses” more people interested in that topic will search that hashtag and you will be featured in the feed (which means more exposure for your personal brand).

What channels/platforms are you using to share your personal brand as a real estate agent?

Love to discuss your ideas. 602-531-0435 

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Comments (5)

Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great information.....I use mostly FB and AR and G+, not so much twitter and instagram

Jan 04, 2018 07:28 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Good advice and even though I have those social media outlets and utilize them, I don't think I am doing so very effectively.

Jan 04, 2018 07:44 AM
Jeremy K. Frost
Keller Williams Realty - Dripping Springs, TX
Associate Broker, ABR,CNE,CRS,ePro,PSA,RENE,SRS

Thank you for sharing this with us and best of luck!

Jan 04, 2018 08:04 AM
Jeff Fisher
PureWest Real Estate - Bozeman, MT

Social media is the Future of Real Estate. Thanks for taking the time to read and comment. Have a great week!

Jan 16, 2018 08:36 AM