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Videos help you connect with potential clients. It's a great way to attract and build organic relationships. But first, you need a plan. If you're committed to producing videos in 2018, you need to give your strategy some serious thought.
If you are going to take the leap and produce your own videos, make sure you have the basics covered. You'll need a camera (or smartphone), external microphone, tripod, and editing software. For more details on this topic, you can refer to last week's post.
At this point, we're going to assume you are committed to join us in our journey to produce a library of videos to help you get more calls. The first video we're going to produce is the Introductory video. Here is what we will be focusing on in the coming week.
1. Who are you? Really. Not the image you hope to project, but the deep down true to your DNA self. What makes you passionate about real estate? Why are you spending a majority of your life selling houses? Hopefully, you've discovered a niche, (or two) that reflects your brand, and in essence, you.
2. The story. Yes, good videos tell a story. You will need to spend some time asking yourself some important questions. Why would someone want to work with you? What do you have to offer that nobody else can duplicate? Hint- see number 1 - passion and authenticity. If you're having trouble, ask a few trusted clients, friends, or family members.
3. Incorporate your niche and personality into the video. Will you focus on clients, houses, neighborhoods, or your market in general? Who will tell your story? You, or your clients?
4. Consider locations. Where will you do your on-camera shot? Are there some particularly attractive spots in your market? Why not highlight the best? If your story will include your listings, make sure you feature those with the best curb appeal - you get the idea.
5. Practice, practice, practice. It's going to feel weird at first, but start shooting and talking in front of your recording device. Be sure to take note of the lighting, audio quality, and the video quality. Adjust as necessary. The most important thing to remember, be yourself!
Next week, creating a storyboard!
If you have any questions, feel free to shoot us an email or give us a call. And be sure to get your YouTube Channels ready for company. Include a link to your channel in the comments sections below. Feel free to check out mine too, and please take a moment and subscribe.