Using Keyword Tools to find Awesome Pay Per Click Keywords

Real Estate Agent with Keller Williams Las Vegas S.0075212

In this video, you'll learn how to use [eafl id="11566" name="SEMrush" text="SEMrush"] to find find Pay Per Click  keyword Opportunities with keyword ideas for your Google AdWords campaigns. You'll learn how to spy on your competition, sort and find lower cost per click and lower competition keywords, and how to use the same keywords in your organic efforts as well. Watch the video to see how Lori Ballen, Las Vegas Real Estate Business owner and Marketing Company owner uses the keywords and then creates a new ad group and ad in her AdWords account step by step. 




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  1. Set up an account with SEMrush(Free or Paid)
  2. Type the ‘head term’ into the search bar
  3. Drop Selection bar down to Advertising Research
  4. Click Search
  5. Under Phrase Match Keywords, click View Full Report
  6. Used the Advanced Filters option to chose your “Less Than cpc” and “Volume more than X” choices.
  7. Browse through remaining keywords and find ideas. Lower competition are great opportunities if they have search volume.
  8. Create New Ad Groups in Google AdWord Campaigns using your new keywords or add keywords to existing groups.
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Lori Ballen

Digital Marketing Strategist
Ballen Brands - Helping Business Professionals Rise Above the Noise.

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Paul Weese
Colorado Group Realty - Steamboat Springs, CO
Steamboat Springs Broker and Outdoor Enthusiast

Excellent lesson on SEMrush - Thanks Lori.  You spent a lot of time giving us some great information!

Jan 05, 2018 03:29 PM #1
Brad Thomsen
Big Bear Realty - Edmonds, WA
Real Estate Services

Hi Lori Ballen 

Great Info.

Thanks for Sharing.

Happy Selling!


Jan 05, 2018 04:34 PM #2
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

Your posts are great. Thanks for sharing, Lori. 

Jan 12, 2018 02:14 PM #3
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Lori Ballen

Digital Marketing Strategist
Find Out what Your Home is Worth
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