If you have read anything about home selling, you have undoubtedly read something about 'staging.' There are two kinds of staging (in my humble opinion.)
1) The first, is a rather expensive process of hiring a stager to set up your home for photographs and showings. This typically costs thousands of dollars and includes bringing in furniture pieces to fit the space, lots of decorative items such as colorful pillows, bed spreads, blankets, pictures, candles, cookbooks, and much more. Let's face it, a vacant home with beige walls and flooring aren't all that interesting in a photograph...so it these things can make a room 'pop.' I think this is especially useful with larger homes justifying a high price point, as well as homes that are sitting empty. The staging can make a place 'come to life.'
2) The second type of staging which I do recommend for fsbo sellers (and any seller) is a more practical type of staging that involves smaller outlays of cash. If you think about the effect of 'make up' on a woman, that is in effect what we try to do when we sell a home. Dress up our place to accent the positives and make an impression. Consider these practicial ideas that I have implemented when selling a home:
1) Spray painting a front door to a fresh color to make it 'pop.'
2) Planting flowers in front of your home
2) Re-arranging existing furniture in a home to make it feel more spacious
3) Setting a bright bowl of fresh fruit and colorful cookbook on a kitchen counter
4) Setting up a tray with a bottle of wine and two glasses in a den or on a coffee table
5) Set Your Dining Room Table
6) Rolling up hand towels and putting them in a basket in your bathroom along with some lovely soaps for the bathtub
Getting the idea? Within the limits of each seller's budget, there is a way to make each room of your home more attractive. The vast majority of fsbo sellers that I have worked with overlook this step.
It may take a little more time and creativity, but your home will not only photograph better, but sell more quickly and for top dollar when you do a little creative staging.