When was the last time you updated your real estate business cards?
If you’re like a lot of Realtors®, it’s been awhile. Unfortunately, that can impact your professionalism and lead to lost customers.
How often should you update your business card? Use this guide to help you decide.
Has Information Changed?
Many Realtors® keep the same business card for years and years because they don’t have a change in their business address or phone number.
Today, however, there’s more information that matters than simply your name, address, and phone number. What about these elements?
- Website or Blog. A website is an important part of your marketing mix, and if you have a new blog, use your business card to advertise it!
- Social Media profiles. Being active on social media is an important way to connect. If you’ve started new social media accounts, your card needs an update.
- Special Promotions or Opt-ins. Use your business card to drive traffic to opt-ins, promotions, and other special offers you have. This is a key way to build your list, and you can update your card frequently with new offers.
When you think about it, things are changing all the time. I’m guessing things have changed for you in the last year, and this may be a good time to update your card!
Is it Time for a Refresh?
If your card was designed in 1999, it probably looks like it was designed in 1999. The graphics, design, and layout options have changed a lot in the last few years.
I’m not saying you have to follow every single trend, but it’s important to stay up to date. How are you going to win business from Millennials if your business card was designed when they were in grade school?
Having a card that is fresh, with colors and styles that make sense in today’s market, is essential to winning business and building your network.
Does Your Card Look Like Everyone Else’s?
If you chose your business card through a broker’s provider, you may have business cards that look like everyone else's in your office.
Even if you designed your own real estate business cards, if you used a discount site with no customization, you may have the same look as other Realtors®.
Does it matter? Yes!
You want to stand out in your market. You want to give clients a reason to choose you instead of someone else. Your first impression is often your business card. Do you want to give a “me, too” vibe or a professional, individual feel?
If your card looks like everyone else’s in your office, it’s way past time to get new cards.
Get Your New Real Estate Business Cards Today
A new year is a great time to start fresh – with your habits, agency, and business cards! We’d love to help you get a custom new look. Take a look at our high-quality, fully-customizable business card options today.
And let’s hear it from you – how long HAS it been since you updated your business cards?