My Annual Vent

Real Estate Agent with Keller Williams Realty West Monmouth

So here is my annual Vent. Every year, waits until the last day of your Annual Advertising Renewal, and tries to implement their PRICE GOUGE on us Realtors with 300-500% increase. They do this so that we, the top Listing Realtors, cancel our advertising and then they sell OUR leads on OUR listings to other Realtors. 
The only way for this to STOP is for us to uncheck as a distribution portal for my Listings.

Listing Realtors unite against and uncheck - we don't need them.

Comments (4)

Robert Hicks
United Country River City Realty - Savannah, TN

Interesting... I need to look into this, thanks for sharing. 

Jan 10, 2018 01:28 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Well, I guess when people pay zillow thousands of dollars a year they feel they should raise their  rates also.


Jan 10, 2018 01:35 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

John, I have not paid for my listings in years for that very reason.  The last amount they gave me was near $1,000 for the year.   I had not receive any inquiries or leads off it, and terminated.

Jan 10, 2018 02:15 PM
John Morissette
Executive Realty Group - Wheaton, IL

I have used for a couple years and this last year I went in big. I was spending between $3,000.00 and $4,000.00 per month for leads over the past 12 months. I arrived at this monthly cost over time by only buying exclusive leads and also just in more expensive towns with higher average sales prices. I did make money but certainly not double or triple my investment as I typically shoot for. I did grow my sphere to over 1,000 prospects to keep in touch with. Not great results but I was willing to work with it. My account was apparently setup for automatic renewal so I called before my expiration dates to check on pricing. Would you believe 3 areas I owned went up more than 250% and they could not tell me how much the areas that were to expire in 15 days were going to be! I told my account rep to shut them all down as they expire and stop all auto renewals. Well apparently there has been a recent shakeup in how sales and renewals are done at this year and the renewals are handled ny another team and my long time sales rep no longer can assist me in renewals! Makes sense only to churn to new agents for top dollar! After a long calm conversation with the newly appointed renewals rep I was told they would make sure they let management know what I thought about my experience and how my account was being handled. I received a call from the renewals rep 30 minutes later and was told that they listened to my comments and thoughts and would be in touch with me right after New Year’s Day to discuss a possible solution or remedy. Well I did not receive a call by the 5th of January,2018 so I called my sales rep as I did not have any contact information for the renewal rep. Tyler was very quick to transfer me to John “the manager” that was supposed to call me back after leaving a message. After two more calls to John and leaving two more messages, Tyler inquired what I needed. When I explained to Tyler what I was told and that I was promised a call back to discuss, I was told “ John, they are definitely not going to reduce the prices any”. I asked to leave a message for John to call me with Tyler and I did get a call from John within the hour. I was offered a 5% discount on the three renewals that were to expire and I declined to renew. My annual budget was increasing from $42,000.00+ per year to over $100,000.00 per year if I were to impute the 250% increase across the board on my accounts renewals. That is not feasible and they are driving away their best paying customers who once felt the investment could be worth the cost over time. They have now made it impossible to make worthwhile for any agent! I had very reasonable closing stats on the leads that were legitimate...meaning not the other agents seeing how it worked on their own listings or homeowners that are curious how their home on works . Countless “leads” from neighbors complaining about long grass. That I can deal with...but not at the new prices! Taking my money somewhere else to spend! Very disappointed after thinking it would payoff in the long run

Jan 31, 2018 04:42 PM
John Natale

Thanks for sharing.  I was able to convince my MLS to install an UNCHECK button for and after unchecking, all of my direct buyer leads came from Zillow.

Conclusion - buyers will find you somehow, somewhere.

Jan 31, 2018 04:54 PM