Think of the storyboard as the blueprint for your video. Without it, it can be quite difficult to tell a compelling and entertaining story. Naturally, you want both. Remember the introductory video is a great opportunity for your authentic self to shine. It's about how YOU bring VALUE to THEM. And while it's about you, it's really not about you!
Therefore, it's important for your story to get that point across - quickly. Otherwise, it's just another version of the "I'm a top producer, I'm so smart, I'm ethical, and I've got a ton of awards," type of dime-a-dozen videos out there. Who cares? In my experience, a prospective client wants to know what makes you special, and why that's valuable for them.
For example, let's assume you sell equestrian properties. Why? There has to be a reason these type of properties resonate with you so strongly. Let's assume you grew up on a ranch and fell in love with this lifestyle. You get it - inside and out. Your experience and expertise and passion is difficult to duplicate. Your story might include brief shots of you on the back of a horse, standing next to a horse in a corral, clients talking about what makes you special. And of course, lovely scenes of the equestrian lifestyle and the properties you sell.
As previously illustrated, if you have a well-developed niche, your job will be easier. Most of us who work within a niche, do so because it resonates within - our Real Estate brand is the essence of who were are as people. The niche is your hook, and the story should unfold organically around it. The goal or purpose of the story should always highlight the benefits and value for the viewer.
Don't fuss too much over the drawings or graphics, a rudimentary sketch will be fine. Keep in mind, your video should be under two minutes. Otherwise you risk turning off a viewer by the length, even before they view it.
If you're having trouble getting started, write out a script and then visualize some scenes or shots to best illustrate your story. You should only be on-camera talking a few times - to say hello, perhaps at one, or two other spots in the middle, and near, or at the close, with a call to action. The rest of the story should be action videos, stills, and other people. Voiceover's are fine, and you can add text slides to supplement your story.
Here's a the beginning of rough storyboard for our ficticious Equestrian pal. Note in scene 3, it should also identify that Tom sells horse properties in Bozeman, Montana. ( Who, what, when, where...)