My Grandfather Used to Say....

Reblogger Ron Barnes
Real Estate Agent with Associate Broker at Berkshire Hathaway Home Services Georgia Properties 256152
Original content by Sally K. & David L. Hanson 57026-90 Broker

   "There is going to come a time,  when there is a right eye doctor and a left eye doctor....things have become soooooo specialized."   I have to agree says she Eyewho has 3 dentists....one "regular gal", the exodontist...gotta love those root canals....and the implant specialist.

      Each specialist recognized in their field and their communities for their particular area of expertise....and it got me to thinking about real estate...Have you "claimed your area of expertise" ?   Do you have a niche ?

   Do people know that you are not just the agent ...who lists houses or the lender who works with mortgages ?  Why should people choose you over any other agent, lender, insurance...service professional in the markmortarboardet ?  Have you given them a reason ? 

      Carving a niche begins with education....learning as much as you can about a particular area....to be recognized as the expert...you have to first develop the expertise !  It isn't enough to have a license..that is such a basic requirement. While some of us have Broker Licenses...because your state requires it OR because you have chosen to further your real estate education...it says something to consumers about your level of expertise in the industry. 

    It isn't enough to list and sell houses because you live in one....and passed the same licensing requirements as every other agent....not if you want a niche in this industry. 

  Expertise Despite the ads in social media...whatever niche you choose to develop...whatever expertise for which you want recognition...it does not happen overnight or in three easy steps that if you just watch their webinar, buy their course, use their letters, their emails,  etc...POOF...new business ! 

      Be analytical...how many other people have or claim to have the area of expertise you are seeking in your market ?   If they are successful....what have they done to establish it ?   What can you do ....the same or differently ?  How can you choose to promote your niche in your market ? 

        Anything worth doing is worth doing well ! Your education won't speak for itself....you have to have it, be successful with it, and promote it. 

       This has been a professional education post brought to you by Sally K. & David L. Hanson who have a real estate practice in southeastern Wisconsin founded in education and fostered by successful experience honored to be of service for all things real estate.

 

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Rainmaker
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Ron Barnes
Associate Broker at Berkshire Hathaway Home Services Georgia Properties - Jasper, GA
"Most agents claim they're #1 - I THINK YOU'RE #1!

We were trying to come up with a new mail piece, and my wife says "why not just list the things you can do for them?" Indeed ... how novel!

Jan 11, 2018 06:21 AM #1
Rainmaker
3,385,632
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Ron Barnes ,

Good post to re-blogg. Off to read and comment on Sally K. & David L. Hanson original post!

Jan 11, 2018 06:23 AM #2
Rainmaker
609,211
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Great information...thanks for sharing!

Jan 11, 2018 06:40 AM #3
Rainmaker
2,964,456
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Ron. I love this re-blog and will go and leave a cooment with Sally & David. What made you re-blog it?

Jan 11, 2018 07:20 AM #4
Rainmaker
849,080
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thanks for the re-blog Ron!  I did get to see the original, but sharing is important!

Jan 11, 2018 09:17 AM #5
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Rainmaker
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Ron Barnes

"Most agents claim they're #1 - I THINK YOU'RE #1!
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