The Constant of Facebook = Change

Thanks for the detailed explanation, I saw a post with a link to Zuckerberg's announcement - I have to go read that again and also look at the link you left in the comments.  Sorry this got a bit lengthy .....

I have a newer 4 month old Facebook page for Port St Lucie, my ad account was shut down in the first month for about a week, so I was advised and have been doing only posts, page like ads and post engagement ads (to homeowners), and no opt-in ads, I was getting ready to do some Facebook lead ads.  

I have been posting manually and it has been very time consuming, for 3rd party you mean basically any other company doing an initial post and also the reposting of previously done articles?  like Meet Edgar or similar?  plus any shares from other platforms like Active Rain and Twitter, etc?  

I don't understand your paragraph about commenting on your friend's posts first - business pages don't have friends, if you could explain that paragraph a bit more...

Regarding your boosting posts - what do you consider a lot of reach and engagement - how much are some of the good real estate pages you know getting in this regard - organically and after boosting?  

Where is the explorer section of facebook, I don't see any other feed beside the newsfeed?

Since my ad account was shut down once, (and I think there are more of these happening because there are more new people coming in to advertise and not setting up that base of an engaged, community on your business page) ,  I don't want to rely on Facebook for leads, although I will try to work it as best I can, and do retargeting, but a big focus will be building my website :) 

I agree with your last comment above mine,  people are on facebook, and leads from there or a website both also need a lot of nurturing to get to the point of a sale.

Great stuff, Katerina, and bookmarked for reading again. There's a lot to take in. I never auto-post to Faceboook nor do I use the social media links that AR provides by post manually.

Thank you, good info.  I noticed that they don't want you to post blogs that point to your website.  Is there a work around that one?

I wondered what was going on when I tried to link an AR blog post to FB and it didn't have my headline but just a generic Active Rain  headline with no clue as to what my article was about.

This is a lot to take in, but really good information. I have noticed that I have to scroll through a ton of business posts, suggested posts, and stuff I am not interested in to get to friends' posts on my news feed. It's not as interesting to me as it used to be. I can see why this issue has come up. I am curious to know why you feel that messenger will replace texting.

Thanks for the heads up. This is great information.

Katerina Gasset thank you for keeping your eye out for us all.  I appreciate what you do

I have heard changes were coming but this change is much bigger than I realized.  I use a third party so I guess I might need to make some serious changes.

Thanks for your explanation of the upcoming FB changes Katerina Gasset.  Coincidentally, I have been in a social media boot camp these past couple of weeks  that has a heavy emphasis on Facebook advertising! I will continue to try to learn what these proposed (and already happening) changes ultimately consist of and work around them accordingly.

Hi Katerina Gasset - thanks for the informational post!   Facebook's business pages were a little too good to be true (completely free except for our time), so, changes are not surprising.

When you get a chance, you may want to change the postscript of your blog to reflect one person....either third person or first person.   Combining the two in one paragraph sounds a bit weird: "She understands how all the changes need to take place, what we need to be doing right now to get ready for all of these changes. Text me: 561-502-1577. "

Good afternoon Katerina - I am going to need to change how I post.  I send my blogs there not from AR but from my site.

Great info.  Would this mean that hootsuite and such are not good to use?

Great info to know, Katerina.  Thanks for the heads up! Now I have to look into what I'm doing and was planning to do, and see where it all fits in. 

Ugh - just as competition soars, this happens.   Thankfully nothing is automated. 

KATERINA GASSET thank you so much for explaining Facebook's newest moves. I heard changes were coming and our business reach would be reduced once again, but not to the extent you are describing. Facebook sure has come along way since its beginnings where sharing was the norm with full audience attention. Going public changed Facebook permanently and not for the better.

I will dig deeper into your article and make those changes. I'm not sure how yet, and love more discussion on here what AR people will be doing to continue making Facebook work for business.

Thanks for sharing this info, Katerina. I don't use automated, so that's one thing in my favor, but I'm still trying to build my FB business. Also, I noticed recently how my text messages and FB messenger is being combined. I'm not a fan, but I suppose there is no recourse?

Katerina, your VA team are helping me with my FB business page...a great help. Thanks, Rebecca

Has anyone quantified the number of hours an agent has to maintain, administrate and manage their social media sites to justify the efficacy and income that's produced from these sites?

Seems like it's working for many agents but at what cost for the opportunities? Would you share your information regarding these elements and your typical earned income from the sum of hours spent on each website marketing campaign?

Would it be more cost effective to employ a TPA to manage social media websites and wait for the phone to ring? Certainly, other AR community members would appreciate knowing what the typical marketing cost could be from social media sites like FB?  

Thanks Katerina for sharing some good insights and tips for understanding the changes coming on FB.

I find the constant changes hard to keep up with. The more viewpoints we can have regarding the impact the more helpful it is to us.

Great explanation of the changes.  For some this will be difficult, for me it will me very few changes.