Does Color "color" a Buyer's thinking about a home ? YES !

Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

    When we list a property  we look inside and out....and ask all the questions that we know as experienced agents, Buyers will ask....from the age of the roof to the "has there  ever been any water in the basement"  kind of mechanical/maintenance advising on issues of decluttering and depersonalizing a home....the "home" now needs to be a HOUSE !

      What does that mean ?   Somewhere in the archives of Home Selling 101 there is a statistic that says that "95% of all Question markBuyers cannot envision a house in any other way than the way it is shown to them...with the walls or Green and Goldcarpeting another color...(Green and Gold may work for the Packers...not so much for walls and flooring...unless of course you have a Packer themed rec room !)

   Time was when all things "neutral" were beige and brown....and shades thereof....(yawn) and that was Beige and Brownwhat was recommended to neutralize the house and appeal to the greatest number of buyers for the property.

     Remember...the decor...walls, floors, accessories are NOT about "you" but rather the Buyers....and you want as many people as possible to be able to envision your house as their home.  

      The "new neutrals" are shades of gray...calming, and can easily add accents of different colShades of grayors...a tinge of teal, a smidge of scarlet...a bit of can be a chameleon kind of color that adapts well to many other combinations. 

    Soooo.....Prospective Seller(s) ....don't use the excuse...
"It's only paint...or flooring...Buyers can/will change it." The Buyers may not likely consider a property that they view as dated....and never get to the "I can change it" part of the decision making process.
     Before you list your home...Talk to an experienced Real Estate agent who can help you with the guidance from an expert point of view best to have your home seen and shown by as many Buyers as possible.

      If you or anyone you know is looking to Sell OR Buy a property in southeastern Wisconsin...Call Sally K. & David L. Hanson, Broker Associates with Keller Williams who are honored to be serving southeastern Wisconsin for all things real estate.





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Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. George Souto 01/13/2018 10:33 AM
Real Estate Best Practices
preparing a home for sale
color influences buyers

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Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

It is so true that most buyers can not see past what is there aka they can not see the future only what is there now Sally K. & David L. Hanson 

Jan 13, 2018 08:59 AM #11
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Well you won't get any disagreement from me...couldn't have said any of it better myself!

Great advice Sally and David!

Jan 13, 2018 09:05 AM #12
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Sally K. & David L. Hanson most sellers follow the recommendations made by The Todaro Team members.... when they don't, it's a long road.... and some eventually see the light and do the work and interrupt the marketing process....ugh....nothing's easy.

Jan 13, 2018 09:27 AM #13
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Great advice for all home sellers Sally K. & David L. Hanson, paint is one of the least expensive things homeowners can do to  get their homes sold. I recently sold a home, sellers said it was freshly painted and it was but it was blue and pink with blue carpets. 

Jan 13, 2018 09:57 AM #14
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Sally and David I have tour a number of Open Houses that the Sellers needed this advice.

Jan 13, 2018 09:58 AM #15
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This is good reading for home sellers.

We had to completely repaint the interior of our home even though the artist seller had done a beautiful job.

Jan 13, 2018 10:07 AM #16
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

I once did an inspection where every room was a different garish color and the buyer's loved it!  I thought it was hideous, but to each his own.

Jan 13, 2018 10:39 AM #17
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sally and David,

It is how we bought our Los Angeles home.  The colors were many and dark, there were tatami paper screens, green avocado paneling, and scuffed oak floors.  We could see what was there, many cannot.  A

Jan 13, 2018 12:07 PM #18
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Sally and David... I've just convinced clients who are about to sell their home to repaint to a neutral.... they have too many colors in their home now and none of them are "current." It took a bit of convincing, but they are finally on board.

Jan 13, 2018 12:14 PM #19
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

So glad this was re-blog by George Souto  will have to see if Carol Williams  is featuring this  wonderful post great info

Jan 13, 2018 12:20 PM #20
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I have been caught up in the color palette several times and many sellers get offended when you talk about color and designs inside their homes Sally K. & David L. Hanson 

Jan 13, 2018 01:12 PM #21
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sally and David- sellers could save themselves time and perhaps a lost sale if they would remember to market their property like any other commodity. Many buyers don't want to take the time to paint or put in new flooring. And yes, there are still people who can't "see it" if it's not exactly what they want. 

Jan 13, 2018 03:16 PM #22
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome


I do love your creative title.

When we bought our home...every room had a different color. There was a blue living room, a pink master BR and pink bath, yellow kitchen, orange den with paneling, brown bath and every room had different flooring. We saw through it and I still love this home after 40+years. There is nothing original in this entire house!

Jan 13, 2018 09:19 PM #23
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Another great post Sally K. & David L. Hanson color can certainly color a buyer's opinion of a home...but hard to believe that Packer's colors wouldn't win someone over! 

Jan 13, 2018 09:59 PM #24
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Sally.

How true, how true.  We've all experienced those colors and decor while showing buyers a home.  Like you wrote about most can't see past it.

Jan 14, 2018 02:35 AM #25
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

The majority of buyers certainly prefer neutral colors, but I have also been surprised when buyers like the whacky colors left behind by a seller, haha.

Jan 14, 2018 05:33 AM #26
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sally, there are many buyers out right now looking for the gray tones, and a more modern look.   

Jan 14, 2018 06:31 AM #27
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Oh, the thing really is - buyers don't want to HAVE to do anything and you're SO right, the colors draw them in, whether they're aware of it or not! Love the title too, Sally!

Hope you guys have a fabulous Sunday!

Jan 14, 2018 07:17 AM #28
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Sally, walls are so easy to change but when the tile is awful you are talking a big expense to remove & re-install with hardwood...if the pictures show the hopscotch tile in purple & white...most buyers never make it in!  I picked on purple you see!

Jan 14, 2018 07:59 AM #29
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Sally and David, the argument "it's only paint" applies to sellers as well, if it needs it and will improve their selling position, then just do it. 

Jan 14, 2018 03:50 PM #30
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