Farewell to Virginity; Screw It, Let's Do It!

Real Estate Agent with Big Block Realty 858.232.8722 CA BRE# 01261476

January 11, 2018, Alaska Airlines became the official owner of the one of the most beloved American airline companies since maybe the "HEY DAYS" of Pan Am.

April 24 2018 will be the last day you'll be able to book a Virgin America flight, beginning 4/25/18, all flights become Alaska.


The sad news is we who loved to fly Virgin and those that loved to work for Virgin are watching their trendy, world class brand and culture be absorbed and dismantled by Alaska. Alaska Airlines had a brilliant opportunity to not only own the hottest domestic brand in American Aviation; but to glean all the standards that made Virgin #1 American Airline 8 years in a row!


Instead, in an ignorant, sloppy, ego driven move, they'vVirgin Americae not only dismantled the standards, they've erased the culture...not from our hearts, but from their service.

Imagine working for Nordstrom and having Walmart buy them, then convert all things first class to working class. Theirs a place for both to co-exist, but not assimilate.

When Virgin announced it was being bought by Alaska two years ago, passengers on planes and guests in airports literally were crying and expressing deep emotional distraught over the news playing on the airport T.V.'s. Name me a company that has that level of brand loyalty...tears over their closing. Amazing.

Virgin America

Virgin built their brand with extreme attention to detail, fun and putting the guests needs first. The employees were tasked with being "caught creating Wow!" in the airports, planes and over the phone. They had standards that created envy in the industry and ground-breaking-loyalty with their clientele.


The call sign for Virgin with the tower was "Redwood"; listen to this recording where even the tower says how much they'll miss Virgin on the last day and last flight (01/11/2018) to use the call sign "Redwood". From now on call-sign is "Alaska". I doubt many tower employees ever shared such a sentiment in the past with an airline:



Virgin AmericaVirgin America has been a part of my life in two ways: first I became an Elevate flyer soon after they opened their hub in San Diego. I used to fly twice per month to San Francisco to visit my son back in those days. Second, when setting goals back in 2009, my bride decided to change careers and pursue her dream job; flight attendant. She went after it with focus and daily dedication until she'd landed the opportunity, passed the grueling interview/training process and then advanced through the ranks from the Gate& Counter to In-flight team to In-flight Team Leader. It breaks her heart to see this brand be swept under the tired old Alaska carpet. (I know it sounds sour grapes but take-over promises were broken, enough said). I'm proud of my bride, she works hard for Virgin and exemplifies the brand and serving with WOW! She's truly a Virgin Fly Girl and I'm a lucky man to be her husband! 

Don't ever take for granted the brand you create. Honor your brand,  by growing it through the delivery of excellence to your database, your community and your reputation. Never take for granted what you and your family, team/your employees and your mentors have helped you accomplish.

Virgin America

Alaska is making one of the biggest blunders in business history; they think this about routes and expansion-they forgot about the people. There are companies like Virgin that teach what to do and companies like Alaska that become the cautionary tale.


All photos from Virgin America Facebook & Ailina Nelson


Virgin America              (Top Left) Ailina performing at the Rosie The Rivitor Celebration (Top Right) Ailina meeting Richard Branson for the first of two times.

(Bottom Left) Ailina from the cockpit (Below) Ailina & Thomas from the cockpit in New York

Virgin America


Thank You Virgin America & Farewell

Virgin America


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Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

I have never flown Virgin, but sounds like I really missed out.  Some of our favorite flights have been on Hawaiian, which still serves meals in all classes.  Have you tried Hawaiian, Thomas J. Nelson, Realtor,CRS,e-Pro ?  Curious how you would think Virgin compares.


Jan 13, 2018 04:12 PM #1
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Oh I'm sorry to hear of your sadness and disappointment. I can see from your history, it makes sense.

I don't have much experience with Virgin airlines. Respectfully,  I have to say, I grew up in Alaska...and I know for a fact, they have some of the best pilots on the planet. Alaska has flown me safely in conditions that make most folks cry.  I have always had good service too - and since I have a son in Juneau, I fly Alaska often.  I always have good experiences...  

Jan 13, 2018 04:23 PM #2
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Thomas, that indeed will be asad day for flyers. Decreasing customer service is never a good thing.

Jan 13, 2018 07:17 PM #3
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

 Good evening Thomas J. Nelson, Realtor,CRS,e-Pro ,

I don't have much experience with Virgin airlines . Sorry to hear another great company down the tubes because the new owners are not concerned with the "experience" of its consumers!

Jan 13, 2018 07:23 PM #4
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

I have never flown either airline Thomas J. Nelson, Realtor,CRS,e-Pro and it's sad to read your post that the absorption will make a lesser brand of a good memory.

Jan 13, 2018 10:21 PM #5
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Thomas,  I am sad to hear this about Virgin.  I wonder what the back story is on all this.  To build up that kind of a brand and have it abolished seems ludicrous. 

Jan 14, 2018 09:49 AM #6
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I had no idea.  What a shame.  For Branson ..  the employees ... the standard of service.  You name it.  Read your post with great interest, Thomas J. Nelson, Realtor,CRS,e-Pro ... and look forward to your views on this transfer of ownership in the future ...


Jan 15, 2018 11:14 AM #7
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Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D

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