What’s Your Competitive Advantage?

Reblogger Joyce Marsh, Daytona Beach Florida
Real Estate Agent with Award Winning Luxury Expert, Premier Sotheby's International Realty BK659279 

 Great words of wisdom and inspiration from the late Lou Ludwig...Does your competitive advantage create a compelling reason for someone to do business with you? Or are you more of the same old thing everyone else is doing?

Original content by Lou Ludwig


Motivational Power Quote


What’s Your Competitive Advantage?    

“If you don’t have a competitive advantage, don’t compete.”

Jack Welch, business executive      


As I see it . . . . . . .


What’s your competitive advantage?


Does your competitive advantage separate you from your competitors? Or does it have you stuck in the pack?


Does your competitive advantage create a compelling reason for someone to do business with you? Or are you more of the same old thing everyone else is doing?


Your competitive advantage will either put you on the leading edge of your profession which will create a clear path to achieving your goals and objectives. Or you will go virtually unnoticed in your profession.


A competitive advantage is the thin slice that makes you difference from you competitors and provides you customers and prospects with benefits in doing business with you.


What is it that makes you the professional that people want to do business with you?


To name a few: Is it your experience, your attitude, the quality of your customer service, your product, your values, your negotiating skills, your communications skills, your knowledge your persistence, your niche or your personally?


There is something that you’re doing or have the capacity to do that will create your competitive advantage. You may have to adjust it, modify it, you may have to change it or you may have to bring it to the surface but it’s there.


Your competitive advantage is a thin slice of difference between you and your competitors it can be as little as a 5 to 10% difference. The key is to create a degree of separation in what you’re doing and in time you’re your degree of separation will grow into vast separation  and become your competitive advantage.  


Ask yourself what’s your competitive advantage? By asking the right questions you will find the right answers and your competitive advantage.


©2012 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author





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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Joyce. Lou always had a way with words! He could fire you up and cause you to think! Thanks for the reblog. Enjoy your day!

Jan 14, 2018 02:41 AM #1
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Joyce, what a great re-blog, I miss our friend Lou Ludwig and his wisdom lives on, Endre

Jan 14, 2018 04:56 PM #2
Julius Schoenherr
J. Schoenherr Const. Co., Inc. - Daytona Beach, FL
Building Contractor - Daytona Beach Area

I always enjoyed reading Lou Ludwig posts, so sorry to hear of his passing. He will be missed. 

Jan 16, 2018 05:49 PM #3
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Joyce Marsh, Daytona Beach Florida

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