(This video give you various examples of different introductory style videos...we are not promoting the company, rather offering you food for thought.)
Our focus at YouTube Thursdays is building our real estate video library for 2018.
To recap, we're going to produce an introductory video, a community video, a neighborhood or listing video, how-to video, testimonial video, and finally a market report video - and not necessarily in that order. Although, we are kicking off the effort with the introductory video.
We've already covered the basics, in terms of what you'll need for equipment. Last week, we shared the blueprint for any successful video - how to create a storyboard. If you're still having trouble with that step, try to draft a script for your video and then start visualizing various scenes. Remember, you want to avoid the "talking head" video. An entertaining video needs to be more than you talking on-camera.
In short period of time - 1:00-2:00 minute you want to connect. Generally speaking, it's an elevator pitch. The goals:
1. Authentic and casual - you want to be warm and approachable.
2. It should be about you as a person - the value you bring, as opposed to bragging about the number of sales or awards you've received.
3. Reflect your local expert status. Your love of the community.
4. Hobbies or interests should reflect the marketplace and demographics. For example, if you sell homes in a ski town, have a snippet of you skiing.
Voiceovers carry the scenes when you're not on-camera. Or you can include testimonials from clients. Don't be afraid to let scenery unfold with music or natural sound - and no dialog.
At this point, it's time to be honest with yourself. Will you...
Commit to using the basic equipment necessary ?
Commit to outlining your script, and creating a storyboard?
Ensure your video is stable and clear? ( Use a tripod!)
Ensure good audio - clear, good level, and no hiss? ( Use an external mic!)
Commit to do some basic editing?( iMovie for Mac - Camstasia Studio for PC)
Create a YouTube account?
If you're uncertain about any of the above questions, and have the budget, you might want to hire a pro to help you produce this workhorse video. It can be embedded in blogs, websites, YouTube, Facebook, etc. Therefore, it might be worth the marketing dollars.
However, if you have the confidence, an authentic self-shot video, providing you commit to the above criteria, can be just as valuable as any produced by a professional videographer.
Press the button to join.
Next week, let's start shooting video!
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