Swan Song

Reblogger Endre Barath, Jr.
Real Estate Agent with Berkshire Hathaway HomeServices 01238708

Well Happy New Year and there is a void on this platform, in case you missed it I thought I would share here.... I tried to post one of our friend's old post Dick Greenberg  went to a fine dining experience and I wanted to share it but the platform was not favoring that post so I thought this would be appropriate thanks to the glicht.....


Original content by Dick Greenberg EB #1326335

This is a very hard post to write.


For the last year or so, Mary and I have been struggling with a persistent and troubling problem. We were experiencing a steady decline in our website traffic, and a consequent drop in leads showing up from our blogging.


For the entire time we have been on AR, we have been following a strategy of blogging long-tail topics and using back-links from AR to boost the visibility of our related IDX search pages. It worked like a charm - we dominated page 1 results for dozens of long-tail searches and got a lot of business as a result. That's not surprising - it's what AR was founded to do, and it was a beast at it. A lot of staff, energy and money went towards ensuring that AR maintained its status as the authoritative website for real estate with Google.


But times change and AR has too.


When it became apparent that the decline we were seeing was definitely a trend and not just an anomaly, we went looking for answers. We contacted a lot of SEO experts for help in figuring out what was wrong and it took us a while - most of those experts just wanted to sell us what they were doing, rather than help us troubleshoot what we were doing. And for at least right now, we have too much invested in our long-tail infrastructure to just abandon it and seek a new strategy. It may come to that, but not just yet.


We eventually did get some clues about what was happening, and it seems like our problem has two related causes.


The first is Google itself. No one really knows how Google works or what it's up to, but the consequences affect us all. As one helpful expert pointed out to us, Google is in the business of selling on-line visibility. What we were doing was gaming their system to obtain those benefits for free. And it seems like recent search algorithm tweaks have tilted the benefits away from bloggers like us. I don't mean to suggest that they targeted us specifically, but we seem to be affected by a wider trend.


The second cause is simply that AR isn't focused anymore on maintaining the authority with Google that it once had. And before I go any further with this, I'd like to make it clear that I don't have a problem with that. With the exception of some piddling dues for the first 18 months or so, most of the benefit of being here for us has cost only the time and effort to write some content, and that has been far outweighed by the benefits. AR belongs to Ben & Bob, and they have the right to do with it as they please. I'm sure that their business strategy for the site is a good one for them. But I don't think it's working for us anymore.


We did get some good suggestions, and for the next six months or so, our energy is going to be directed to seeing if we can find a way to recover. Those suggestions are all outside the realm of AR, so my participation here is going to change. I'm not going away completely - there are way too many reasons to still be here, and for me, most of them come down to friends and relationships. I'll still be posting, but those will be the half-dozen or so posts every month that I want to write - the ones that are fun, relevant (at least to me), or responsive to industry issues. And you may see my market reports posted here, but not as original content - they're going to be published elsewhere.


I'm going to miss being here every day. I do intend to make an effort to remain a part of the community, but you and I know how that usually goes. I cherish all of the wonderful and unique things about AR, and I'll always be grateful for the friendship, knowledge and wisdom you all have given me. These last almost seven years have been the best of my fairly long career in this business, and a huge hunk of that is because of you. So I'll end this with a very sincere Thank You - you guys are the best!

Mary & Dick

Mary & Dick Greenberg
New Paradigm Partners LLC
2601 S. Lemay Ave. #41
Fort Collins, CO 80525


Data Source: IRES MLS


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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I skimmed over this one but I have to come back to in definitely and read the whole story. To refine this comment, I had a long day yesterday and wanted to make my daily rounds. Up and at this this morning and I have read through the enire post. It is sad to see Dick go and yes, interesting last message he left for us all to consider. 

Jan 18, 2018 10:18 PM #1
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Your are funny Laura Cerrano  why not read it now??

Jan 18, 2018 10:23 PM #2
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Endre.

Maybe this will be a wake-up call for AR?  We'll see, I would like to know what their plan is and where they will concentrate their efforts at

Jan 19, 2018 01:49 AM #3
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Hmmm....there ARE many reasons to be here...this is iinteresting and bet it is of interest to Ben Kinney  and Bob Stewart 

Jan 19, 2018 03:02 AM #4
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Endre. Dick may be giving us all a wake up call! Thanks for the reblog. Enjoy your day!

Jan 19, 2018 03:29 AM #5
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Interesting, Endre.  I must admit that I too have been thinking of reducing my time here on AR for some more productive pursuits.

Jan 19, 2018 04:59 AM #6
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Endre, If my purpose in being here was SEO and to get clients I would have left a long time ago. For me it is primarily something that keeps me thinking and writing. I have also been able to emet some of the people here. So for me it has nothing to do directly with business.

Jan 19, 2018 06:51 AM #7
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Endre. I like and admire Dick and am sorry to see him back off.

Jan 19, 2018 07:07 AM #8
Yolanda Cordova-Gilbert
Richmond, TX


 I think that is one of the reasons Bob has backed off, I am going to see if it gets Sitterle on the map if not I may have to also do research. I will miss Dick he is a smart cookie!

Jan 19, 2018 01:15 PM #9
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Endre Barath, Jr. ,

Love your choice to reblog. I miss Dick Greenberg and hope to see him back blogging. There is definitely a void in the platform with some pretty wonderful folks backing off..are you listening out there Bob Stewart and Ben Kinney or id it falling on deaf ears?

Jan 19, 2018 05:41 PM #10
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Endre Dick Greenberg was a valued contributor to this site.  He still post an occasional blog, but seeing his daily posts will be missed.

Jan 19, 2018 08:28 PM #11
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Endre Barath, Jr. this was a great choice for a reblog and I had missed it from Dick.  We are all seeing a decline in traffic with the changes and I am sure it will affect a lot of bloggers here in the Rain.

Jan 19, 2018 09:24 PM #12
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Yes, I'm still missing him and his comments and blogs -  and especially his quirky humor posts. Darn it! 

Jan 20, 2018 07:54 AM #13
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


We do miss Dick Greenberg .  I was wondering what you were trying to re-blog the other day.  Now, I know.  A

Jan 20, 2018 12:44 PM #14
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

I have seen others leave before Endre Barath, Jr.  things have slowed down here because of the weather . I will say that the last two posts one a listing the other a market report did not get the Google juice that it usually receives

Jan 20, 2018 02:20 PM #15
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I've noticed some members have left and some are backing away. Nothing stays the same.

Jan 20, 2018 07:52 PM #16
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I'm so sad that he is not here too, Endre! I loved his participation, posts and loved the fun that the two of you had with your point/counter-points too!

Happy Sunday!

Jan 21, 2018 12:55 PM #17
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Endre Barath, Jr.

Realtor - Los Angeles Home Sales 310.486.1002
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