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Balancing quality and cost of service - how hard is that?

By
Real Estate Sales Representative with Vision Realty Centers

This is a natural one that I am sure all of us will understand, the old adage good, faster, cheap pick any two you want, but cheap is almost never the least expensive option. In most cases, choosing truly cheap services also gives us poor stability, poor flexibility, and a lot of other things. That said, we do not want to over deliver either. If we deliver a vastly increased amount of service relative to what is truly needed by the business, we are wasting resources that could be better leveraged someplace else.

So how hard is this?  The goal is to create a balance where we are delivering a sufficient level of quality for the value of that service to supporting the business. The goal is to deliver the right level of value. It is not all about cost, but it is about value from the business' point of view. The other key thing to remember is as we are bringing new services to play, the earlier in the lifecycle we understand and build quality into the capabilities, the less expensive it will be. The later we wait, the more expensive and longer it will take.

Time is money, I always say.  What do you think?

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Except gleaned from:

"Reprinted with permission from Dr. Alan Zimmerman's 'Tuesday Tip.' As a
best-selling author and Hall of Fame professional speaker, Dr. Zimmerman has worked with
more than a million people, helping them become more effective communicators on and off
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Comments (8)

Yvette Smith
LONG & FOSTER - Williamsburg, VA
Realtor In Williamsburg VA, Homes for Sale

Lu,

Just to throw another saying in...you get what you pay for!  Definitely , time is money.  It's all a matter of which one don't you mind sacrificing.

Yvette

Williamsburg's Preferred Realtor®

May 19, 2008 07:31 AM
D B
Quakertown, PA
e-PRO, Realtor - Bucks County PA - 610-952-3578

interesting posting to your blog Lu.  Thanks for taking the time to add it for us to see.

Thanks

Don

May 19, 2008 07:50 AM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Lu, it's like the old adage that goes something like you have to allow the time and money for doing it again or doing it right if you go for cheap. Steve

May 19, 2008 09:54 AM
Rosario Lewis
DDR Realty - Newburgh, NY
GRI, SRES - DDR Realty - Orange County, NY

This is good information to keep in mind when shopping for services.

May 20, 2008 04:54 AM
Connor T. MacIvor
RE/MAX Gateway - Santa Clarita, CA
661.400.1720

Lu,

I love your blogging style - Short, sweet and powerful!!!

Connor MacIVOR

May 28, 2008 05:33 PM
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

Always deliver more than you promise. That's my aspiration. I fall short, but whenever I find myself beginning to over-promise a deadline or a result, I remind myself to be careful what I commit to, but to work like a dog to get it done. Clients notice.

May 28, 2008 06:43 PM
Richard Byron Smith, NMLS #184479
Mortgage Loan Officer, Fairway Independent Mortgage Corporation NMLS #2289 - Chattanooga, TN
Mortgage Loan Officer

I think it helps to create positive perspective, client satisfaction, client expectation, future referrals, and separation from others if you preset a contact track with established communications. Easy, disciplined, inexpensive. It is the best way for quality and quantity, for me.

But it is a difficult balance, especially when experiencing your own learning curve.

May 28, 2008 11:04 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

One of the things we say is...Do you want to trust one of your most valued and expensive assets to the lowest bidder ?  If a realtor agrees to work for "discount" commission....what else is discounted...Sales is a numbers game..you can't get numbers without advertising and promotion...advertising and promotion costs money...if I charge you less, I have less and the first place that discount strikes is the advertising...so you are gaining what  Mr. & Mrs Seller?

May 28, 2008 11:51 PM