This post is about another example of how my adoption of test marketing for sellers is making a difference in both the time and speed of their property sale. Although this property is a home and guest house, the value was tied to how Meow Wolf and its exposure to surrounding neighborhoods is exposing future visitors to properties and locations away from the typical request for close to the "Santa Fe Plaza" area. The marketing campaign positioned the property in the Meow Wolf neighborhood and focused on test marketing ads for a coming soon property on my Facebook Business page and Twitter page to create interest and buzz. This was followed by a 1 hour open house posted on Zillow. This test marketing plan worked. I learned that the home buyers were tracking social media and Zillow more than the brokers. This was an interesting shift about how online real estate information and social media is empowering future buyers to find properties. What is your take about this shift?
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!
Sounds like you adopted & implemented a terrific marketing plan to a "T" Emily. Under Contract in just five days is confirmation of a job well done
Jan 20, 2018 05:09 PM
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Emily Medvec
Santa Fe, NM
Debe Maxwell, thank you for your comment and support. Our Santa Fe market is at times beyond unique due to resort/second home demand and the lack of typical real estate reasons to move such as employment.
Jan 21, 2018 04:00 AM
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living
Emily, congratulations on getting a contract this quickly. Buyers definitely are looking at social media for homes.
Jan 20, 2018 05:35 PM
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Emily Medvec
Santa Fe, NM
Thank you Sylvia Dukes for stopping by and commenting. I know you are busy...and I think we both know social media has added yet another channel to our real estate practice. Good to see you. Happy New Year.
Jan 21, 2018 04:02 AM
Troop Real Estate Inc. Westlake Village CA - West Hills, CA
Hi Emily,
Congrats on being under contract, cheers for a successful close of escrow!
Dimitri,
Jan 20, 2018 06:48 PM
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Emily Medvec
Santa Fe, NM
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM
Dimitri, thank you. FYI double check your web site links on ActiveRain. I appreciate your support and interest in our market as CA is one of my feeder markets for relocation, retirement and 2nd homes.
Jan 21, 2018 04:08 AM
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Dimitri Matsis-REALTOR...
West Hills, CA
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