This post is about another example of how my adoption of test marketing for sellers is making a difference in both the time and speed of their property sale. Although this property is a home and guest house, the value was tied to how Meow Wolf and its exposure to surrounding neighborhoods is exposing future visitors to properties and locations away from the typical request for close to the "Santa Fe Plaza" area. The marketing campaign positioned the property in the Meow Wolf neighborhood and focused on test marketing ads for a coming soon property on my Facebook Business page and Twitter page to create interest and buzz. This was followed by a 1 hour open house posted on Zillow. This test marketing plan worked. I learned that the home buyers were tracking social media and Zillow more than the brokers. This was an interesting shift about how online real estate information and social media is empowering future buyers to find properties. What is your take about this shift?
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