A big Loan Officer concern is "Lack Of Production"
At some point in time, this is something most of us have to come to grips with in our careers, where is our next application coming from.
There are two methods of thought for this concern:
1) keep doing what you're doing, it will eventually work out.
2) What you're doing isn't working, go do something different
Each of these thoughts has their good side and their bad side. The neat part is, one question can be asked of both of these thought processes: "When do I know when to stop one and go to the other?"
That's a question that can only be answered by you. See, if you've applied the same principles to one of those thought processes for an extended period of time and the results aren't coming, then it may be a good idea to go to the other. If you've been doing the same thing over and over and no results, maybe it's time to switch up. If you've been doing something different every week, maybe you should stop and keep doing one thing for several weeks. OR, do a combination of both!
You should NEVER only have one marketing method working for you, it should be multiple methods. With that, then you can test the various methods and see which one brings in the most business. If nothing is brining in business, than guess what....maybe you should go after something different all together.
Keep track of what you're doing. What works, what needs some tweaking, what can be refined and you'll see what can come of it. Just go out there and do something!
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