In a booming market, you can sit by a phone, and it rings. If you want your phone to ring in our current sellers’ market, you must market online and offline to cover every socio-economic class.
For new agents just beginning the race, getting off the blocks is difficult in this market. Unless you have a “bird dog” that “feeds” business to you, you must market online to find buyers.
It’s not likely that a new agent will secure many listings during early years in the business, but buyers often own homes and those are usually an agent’s first listings. To find buyers, you need to know the basics of SEO. Writing a blog post and giving it a title with two or three words will not work well. This is one reason it is very important to enroll is a basic SEO course from one of the many SEO experts on this site.
When I joined ActiveRain, the first thing I did was to enroll in SEO to the Top with Katerina Gasset and learn the basics of SEO. I was technology challenged, and thanks to Katerina, I learned enough to create a good online presence for me; the team members; and our inventory.
If you’re in need of business, now is the time to contact an SEO expert and/or read the hundreds of post on this site, if you have the time to filter through it. I didn’t have the time. I needed business in 2009 when the market tanked, and I needed to learn how to write blog posts.
We survived the crash by listing 5 distressed subdivisions and selling new homes and condos. There are not many listings in this market, so my offline marketing is keeping us afloat!!!
New agents who are in need of income, learn to market online for buyers. The listings will follow.
Just a thought for the moment and directed to newer agents….