Marketing Is Like A Puzzle And The Last Piece Secures the Listing

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Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/59qT

Let’s talk about messages used on marketing materials.  The easiest example for me to use is direct mail marketing postcards. I do a new theme with each mailing. I never use the same postcard twice.

The message is always a positive one. Nothing negative is said about other agents or offices.  Nothing that compares us to any other listing agent. If it’s a production chart, I use Agent #2, Agent #3 and so on. The numbers are real, and there’s a disclosure on the postcard relaying that not all data is in MLS.

When a homeowner receives a mailing that cuts the other agents at the knees, they are not in a rush to call you.  The only thing a potential seller is interested in knowing is what you will do for them.  They want to know who you are; what you do; and how well you will do it for them…. Period!!!

They want to read a postcard that shows and relays that you know what you’re doing. Every postcard I mail states on the backside our latest slogan which is “Decades of Listing Franklin Homes.” That shows that we have experience, and the town of Franklin is our marketplace.

We know how to market because they see it every single month. “Consistent marketing” is what many of them say to the members after they enter the home.  I LOVE HEARING THAT WORD….. CONSISTENT.

Homeowners are always watching. They know what they want, and when they find the right pieces of the selling puzzle, they call and the puzzle is no longer a puzzle.  It’s a Listing!

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
1,082,775
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good afternoon Barbara Todaro 

Thank you for sharing your information

Have a great day.

Jan 23, 2018 11:11 AM #8
Rainmaker
5,042,278
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, Anthony Acosta - ALLATLANTACONDOS.COM you have the same...

Jan 23, 2018 11:13 AM #9
Rainmaker
546,114
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Jan 23, 2018 11:17 AM #10
Rainmaker
5,042,278
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

marti garaughty you're spoiling me.... thank you so much for the Feature in "The Art of Marketing You".... I've always loved that "Art"....

Jan 23, 2018 11:28 AM #11
Rainmaker
2,119,199
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

You always have the best marketing tips. I know I don't react well to marketing that puts down the competition. We want to hear what's in it for us, not how much better you are than the others.

 

Jan 23, 2018 12:03 PM #12
Rainmaker
5,042,278
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Sharon Tara CRACK ME UP!!! you are just too much....and no one markets better than you... you are so creative.... I couldn't do that if I had to!

Jan 23, 2018 12:09 PM #13
Rainer
215,927
Robert Hicks
United Country River City Realty - Savannah, TN

Question: Living in a small market, working on a small budget, if one was going to mail 500-1000 post cards a month, would you suggest mailing them to the same folks once a month, or sending them to different people? Maybe half to the same folks for consistency and half to new folks? Thoughts? 

Jan 23, 2018 01:30 PM #14
Rainmaker
5,042,278
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Robert Hicks 1,000 postcards to the same homes once a month...perfect.... consistently every month for one year.... make sure the area is one that has decent turnover.... don't bother mailing to areas that have no homes that turn over unless there's a death.... 

Jan 23, 2018 01:36 PM #15
Ambassador
3,093,329
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

While I am not yet to the point of being able to say "decades of..." I am using the phrase, "Since 2005..."  Still makes the point.  Decades will be in 2025 and beyond for me.

Jan 23, 2018 02:23 PM #16
Rainmaker
231,183
Alex Gandel
Top Producing Agent, Pinnacle Estate Properties - Simi Valley, CA
Simi Valley CA Agent, Simi Valley Real Estate

Barbara, so true, I am celebrating 38 years in real estate this year and have spent a ton of money farming and advertising. Consistency is the name of the game. There will always be competition, but just stay consistent... it pays off in the end.

Jan 23, 2018 03:14 PM #17
Rainmaker
2,559,196
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"The message is always a positive one. Nothing negative is said about other agents or offices." 

I agree 100% with that sentence, Barbara!

Jan 23, 2018 05:07 PM #18
Ambassador
3,112,622
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Whenever I fit the whole puzzle together I see success Barbara Todaro 

Jan 23, 2018 07:01 PM #19
Rainmaker
443,472
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Barbara , you are so right negative comments on competitors is never ever good.  You should write a marketing book, it would be best seller!

Jan 23, 2018 11:54 PM #20
Rainmaker
2,948,055
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Funny you should mention a puzzle. My wife, and one of my grandsons was at the kitchen table last night putting a puzzle together.  Of course there was one piece missing.  All that work resulted in one piece missing.  Sounds like they should have read this before they got started

Jan 24, 2018 01:21 AM #21
Rainmaker
3,269,759
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Those consistent pieces build upon each other she said to the choir...gotta love the talents of Sharon Tara  !

Jan 24, 2018 05:16 AM #22
Rainmaker
5,042,278
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, everyone, for your nice comments.... and Sharon Tara 's talents are incredibly creative....

Jan 24, 2018 05:21 AM #23
Rainmaker
3,021,941
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I love your message Barbara Todaro and the positive you point out. I had a listing appointment last night where the seller repeated what the previous agent said about other companies, independents and anyone not them basically. I sure hope i portrayed my message of what i could do over the negative they already had surrounding them. 

Jan 24, 2018 05:52 AM #24
Rainmaker
5,042,278
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Scott Godzyk it's all about WHAT YOU CAN DO FOR THEM....it's about them no one else.... always remember to think as they think.... it's all about them, as it should be....

Jan 24, 2018 05:59 AM #25
Rainmaker
2,584,866
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I agree with you, bad mouthing others isn't a good way to go, it seems that they will sink their own ship anyways!

Jan 24, 2018 06:32 AM #26
Rainmaker
5,042,278
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Brian England those who present themselves in that light are shouting out how desperate they are for business.... that does not get you business.....

Jan 24, 2018 06:36 AM #27
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