Do A Few Things Right & Embrace Real Estate with Irrational Optimism!

Real Estate Agent with Coldwell Banker Residential Brokerage NRDS # 146013739

Ask The Right Question...

Why Do You Want To Be A Sedona Real Estate Agent? 


As I am sure happens with you, many say they want to be real estate agents. They are looking for advice on how to get started.

Most people have no idea what it takes to be a successful real estate agent. They just like what they see. So I always ask the question "Why do you want to get into real estate? 

This can be answered many different ways and it really depends on the answer how I proceed with my advice. 

If I get an answer like - I want to make a lot of money or I want to be just like that agent with the fancy car and expensive jewelry like I see on that Millionaire Real Estate TV show, then I do everything to get that impression out of their head. There will be nothing but frustration and disappointment when they don't see that big check roll in the first month!  

Every market is a little different and it depends on how much you have to pay for your desk and what the broker's cut will be.  I usually tell someone that they should plan on having $20,000 on hand for all the costs involved to start your own business. This is where the rubber meets the road. Most back out at this point. They just assumed that you show a couple of million dollar houses and then a check is cut for $30,000. ...It does not happen that way for most of us!

I did do a few things right when I started...

Marketing Ads


First, I had the reserves needed for start up costs and there are many. I also knew a thing or two about marketing. I was able to secure a great price for weekly ads in our local Kudos Magazine that is delivered to every house in Sedona and Village of Oak Creek. People knew my name and my face! 

My husband also understood marketing and had a passion for building he built me a website that was responsive and had an IDX platform. Basically, it showed up correctly on a monitor, iPad, or a smart phone. I had this website the week I started. 

Coming from the staffing industry, I knew that interviewing with many different brokerages was very important. I felt that I had to fit in. I wanted to be with a company that had brand recognition and support.


Irrational Optimism


Irrational OptimismI learned fast that it really helps if you have a mentor who can guide you through everything that school doesn't cover....and there is a lot! I had no mentor. But as a person with irrational optimism, a life long self starter and a sales person, this did give me an edge and I also had passion and real estate experience.

I managed apartment buildings; bought and sold many of my own homes and I even re-negotiated mortgage rates by challenging low appraisals with my own comps located in the area I lived in. 

I never questioned if I made the right choice only why I waited so long to get started! I started my career during the great recession in 2011. Sedona still was not out of it. Many pros had left and gone on to other jobs. My passion, irrational optimism, and love for real estate kept me going. This wasn't a job. It was what I loved to do. .....I enjoyed getting up in the morning!

Other areas that helped me along the way include:

  • Educational Opportunities - take as many classes as you can. One of the best courses I attended was Master Certified Negotiation Expert. You use these skills in every negotiation with a buyer or seller. 
  • Join Organizations 
    • Network as often as you can - Build Relationships
    • Help your community - volunteer in an organization you love
  • Of Course, spend time on ActiveRain - participate in blogging and commenting 

In Conclusion... 

Become the "Choice" in your market. Be steadfast and embrace the future of real estate with irrational optimism. Innovative thinking creates innovative solutions tailored for every buyer and seller in your market. Set the standard for business values, based on the concept of World Class Service and exceptionalism. Your goal should be to exceed the needs of your clients and be the real estate agent of choice in the market for today and tomorrow. 


An ActiveRain Contest entry...Advice for New Agents Getting into Real Estate


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 01/25/2018 01:00 PM
  2. Ginger Harper 01/25/2018 10:18 AM
Real Estate Best Practices
The Art Of Marketing You
Marketing 101
Best Business Practices
Be The Best In Your Field
ActiveRain Contests
new agents
marketing strategies

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Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Your post, and use of the term "irrational optimism" makes me feel like a fire was lit under me!  Well done!

Jan 24, 2018 03:46 PM #15
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Excellent post Sherri. Love the turtle photo.  We all had expectations when we started real estate. I must say that you were READY having your website up and running the first week.  Ambition and hard work....mentor in the beginning would have helped me as well.

Jan 24, 2018 04:15 PM #16
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

Sheri,  Do you think that the MCNE training is actually worthwhile or is it more just a good talking point that can be used in marketing?  I've been thinking of doing it but it never comes to Atlanta.  If I have to travel to attend it I want to make sure it's well worth it.

Jan 24, 2018 04:39 PM #17
1~Laura Filip
1~Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing your thoughts on this. You are correct so many think the pot of gold and dollars is waiting ... well it is not just waiting there. You have to work at it and work at it and work at it and then work at it some more. 

Jan 24, 2018 05:20 PM #18
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You were a natural and I also know it took a strong work ethic to succeed and shine in the business.

Jan 24, 2018 05:33 PM #19
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Sherri, you had all your ducks lined up well and knew that it takes time to build that database and have that expensive car!  Being realistic when entering this market is so important because there are ups and downs & if it is not your passion you will not succeed!

Jan 25, 2018 05:43 AM #20
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Good morning Sheri.  Fabulous post and a well-deserved Feature!  So many misconceptions about our business... and no thanks to those UNreality TV shows.  Love the term Irrational Opitimism.  I've always used Realistic Idealist or Idealistic Realist.  I might have to reconsider.  LOL  Have a great day!

Jan 25, 2018 06:25 AM #22
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Congratulations on the feature Sheri Sperry - MCNE® . I wish this great advice was avalable when i started 32 years ago

Jan 25, 2018 06:28 AM #23
Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Excellent post! Yes, hard work and a can-do attitude are a must for anyone who wishes to succeed in anything. Love this.

Jan 25, 2018 08:14 AM #24
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

I loved your great advice.

I think many new agents need help getting in touch with reality.

Hopefully, your post will help them.

Jan 25, 2018 09:02 AM #25
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude


Your optimism, philosophy and experience served you well, and still do. All that coupled with your suggestions are great learning and advice for new agents and those interested in the business


Jan 25, 2018 10:36 AM #26
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Sherri,

What a perfect term: irrational optimism with an amazing illustration to boot. Second all the positive comments about the turtle photo. Really made me laugh.

Jan 25, 2018 11:20 AM #27
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

You make excellent points. I am glad that your irrational optimism served you well. Thank you for sharing. 

Jan 25, 2018 02:22 PM #28
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I love that term "Irrational optimism." We all need strong doses of that!

Jan 25, 2018 02:47 PM #29
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Sheri Sperry - MCNE® ,

I was not surprised to see the gold start on your post! I told you when I read it this morning you'd be on the board. Marte Cliff is right we all need strong doses of irrational optimism!!

Jan 25, 2018 06:30 PM #30
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Very sound advice...mentor...and getting plugged in everwhere you can...not expecting financial miracles because you have a license...nost to the grindstone

and have at it !

Jan 26, 2018 05:20 AM #31
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Well said! It's obvious you have the passion to succeed and always did!

Jan 26, 2018 10:00 AM #32
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Really good advice about the necessary working capital to get going in this business Sherri.  Too often people think this is an "easy" business.  Until they get in and realize there 'aint nothin' easy about it.  It takes a special breed to be a successful real estate agent.  Great post and best of luck to you.

Jan 26, 2018 02:23 PM #33
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Sherri, when we can say we love getting up in the morning, and never say "oh no, it's Monday" we know we're in the right place, doing the right thing for us.

Your optimism is contagious!

Jan 27, 2018 07:44 AM #34
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

Irrational Optimism, I love it!  I've never heard it put that way before but you are right on!  That's what it takes to succeed especially in a recession like you did.  Congrats on your career and that encouraging optimism that inspires others!

Mar 15, 2018 01:00 PM #35
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Sheri Sperry - MCNE®

(928) 274-7355 ~ YOUR Solutions REALTOR®
Don't know Sedona AZ? Let me answer EVERY question! Call me!
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