The audio track in your real estate video is pretty darn important.
Don't think sound in your video for a real estate listing or local community presentation matters that much? Whoa. Are you still thinking "talkies" are a passing fad? That only a piano player down front is all you need when you settle into the chair? Looking up to take in a moving picture show on the silver screen down at the BIJOU and munching on popcorn, slurping a Moxie.
Ever had someone turn the sound volume off the best part of a show or movie?
How's it feel missing out on some of the important conversation? No big deal or the longer the dead air goes on, do you want to reach for something to throw to get that sound restored? A person standing in front of the living room TV screen is the same interruption that leaves something out. Creates a hole, a loss of something good and necessary that is left out.
The sound, the audio in your real estate video is needed to round out the transfer of information. Music beds are better than nothing or actually work against the success of the real estate video. They hurt when they are just so random and don't help build the connection. Have you ever heard music that was a distraction not a help on a real estate video sound track?
Audio for your real estate video. It can be like that missing information or a big disappointment. An interruption in getting what you need that was left out and just deemed not so important.
Who turned the sound off or just threw a couple music beds into the mix stitched very badly together? That only hurt, did nothing to help the UX connection for the real estate buyer. For the property the seller listed with you the agent or broker to showcase with real estate video that better have audio sound. What's that? I can't hear you. Speak up. Don't think sound is so important in delivering the message or a help in retention? Click here and tell me how it effects you. Sound in your real estate video is everything in your message. Just as vital as the visual you shoot, edit, render and upload.
Read the full article on" The Audio, Real Estate Video Sound. It Adds So Much, Is 40% Important".