Lights, camera, action!
We think there's a reason lights come first in the aforementioned phrase. In our opinion, poor lighting can quickly turn off potential viewers. Plus, poor lighting can age us. Argh!
Let's face it though, we don't have time to become cinematographic whiz kids, our first job is real estate. Therefore, I'm assuming you don't have a variety of reflectors, screens, and lighting gear at your disposal. However, you can still follow a few basic steps to ensure the best lighting possible.
As we move into planning the actual camera shots for your Introductory Video, first, let's determine where you plan to shoot your on-camera scenes.
Consider your brand and niche. For example, our ViewHomes of Clark County brand reflects our love of nature, beautiful surroundings and peaceful environments. Therefore, it makes sense that our on-camera appearances will be shot outdoors.
Shooting Outdoors
If you're shooting outdoors, the sun can be one of the biggest challenges.
You may want to scout the location. Take note of the light during the hours you plan to shoot your scene. If you're going to be shooting on a sunny day, avoid the hours between 12:00 Noon and 2:00 PM, when the light is less forgiving.
We often shoot a few tests to see how our faces look in the light. Vary the angle of your camera until you find the most flattering point, where the light is the kindest.
Or, you can use a big tree, or an outdoor umbrella to create some shade. Careful though, not to create too much shade or shadows, good lighting is our friend.
If you have the flexibility in your schedule, try to shoot your on-camera scenes on a hazy day, with plenty of light, but no harsh shadow-making sunlight.
Shooting Indoors
Full disclosure, we rarely shoot video indoors. We let the pros, with better skills, and fancy lighting kits handle all of our listings.
However, if you choose to shoot your on-camera scenes indoors, try to duplicate the principles of a the three-point lighting system. We've actually used utility clamp lights for those the instances where we did shoot video indoors. However, they too can create harsh light without some diffusion.
Therefore, let's work with what you've got.
Walk into the room where you plan to do your on-camera scene. Is it too bright or too dark? Use blinds or window coverings and adjust them accordingly. You'll likely want to face the window for the best illumination of your face.
Still not right? Utilize overhead lights and table lamps, again doing your best to mimic three point lighting.
Personally, we'd be tempted to purchase an inexpensive light reflector to take advantage of natural light. Here's a great tutorial we found.
Next week, more about your on-camera video scenes.
Featured
