When the .realtor™ domains first came out and I had a free year, I jumped on board and signed up for it. I was very gung ho for about a week or so and I thought I had everything set up... well, I redirected it to my "best website" at the time... and shared it on all my social media accounts.
In the back of my head I kept wondering if having that domain would actually increase my traffic or just be a Telltale of what the website was about before they even clicked? Would it catch on and become the hottest thing in real estate? Is this just another money-making gimmick? Does the consumer really care if I have a .realtor™ domain? I had a little analysis paralysis and never did much more with it. I didn't add it to my business cards or promote it anywhere after the first time I shared it on my social media accounts. I just wasn't sure why I had it or if it was going to actually benefit me.
Then the renewal time came up. And that's when I remembered I had the domain. And I didn't renew it. It didn't pass the value test at the time. Out of sight, out of mind.
Now I am seeing .realtor™ in my NAR email newsletter again and thinking about it.
I'm curious how many people are actively using a .realtor™ domain and if they feel like it's positively affected their business. Or how many people fell into the same boat as me... Jumped on the bandwagon and then fell off a year later.
Please share your thoughts and stories. I'm eager to read your experiences with .realtor™!
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